{"id":9549,"date":"2025-10-10T18:42:00","date_gmt":"2025-10-10T18:42:00","guid":{"rendered":"https:\/\/blog.thestorefront.com\/?p=9549"},"modified":"2026-03-05T18:08:40","modified_gmt":"2026-03-05T18:08:40","slug":"cadbury-says-thank-you-with-edible-flowers-pop-up-store-in-soho-square","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/cadbury-says-thank-you-with-edible-flowers-pop-up-store-in-soho-square\/","title":{"rendered":"Cadbury Launches an Edible Flower Pop-Up Store in London\u2019s Soho Square"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/cadbury-says-thank-you-with-edible-flowers-pop-up-store-in-soho-square\/#Inside_the_Cadbury_%E2%80%9CFlorist%E2%80%9D_Pop-Up\" title=\"Inside the Cadbury \u201cFlorist\u201d Pop-Up\">Inside the Cadbury \u201cFlorist\u201d Pop-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/cadbury-says-thank-you-with-edible-flowers-pop-up-store-in-soho-square\/#The_Strategy_Behind_the_Campaign\" title=\"The Strategy Behind the Campaign\">The Strategy Behind the Campaign<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/cadbury-says-thank-you-with-edible-flowers-pop-up-store-in-soho-square\/#Experiential_Retail_That_Builds_Brand_Buzz\" title=\"Experiential Retail That Builds Brand Buzz\">Experiential Retail That Builds Brand Buzz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/cadbury-says-thank-you-with-edible-flowers-pop-up-store-in-soho-square\/#Launch_Your_Own_Pop-Up_Store\" title=\"Launch Your Own Pop-Up Store\">Launch Your Own Pop-Up Store<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>Cadbury created a memorable retail experience in central London by transforming a pop-up space in Soho Square into a temporary chocolate florist.<\/p>\n\n\n\n<p>The activation, titled <strong>\u201cThanks A Bunch,\u201d<\/strong> invited visitors to pick up bouquets made from Cadbury Roses chocolates \u2014 combining traditional floral gifting with one of the brand\u2019s most iconic products.<\/p>\n\n\n\n<p>Experiential pop-ups like this are increasingly used by major brands to create shareable retail moments and strengthen emotional connections with customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inside_the_Cadbury_%E2%80%9CFlorist%E2%80%9D_Pop-Up\"><\/span>Inside the Cadbury \u201cFlorist\u201d Pop-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"593\" height=\"393\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/cadburys-thanks-a-bunch-pop-up.png\" alt=\"pop-up retail cadbury in London\" class=\"wp-image-19407\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/cadburys-thanks-a-bunch-pop-up.png 593w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/cadburys-thanks-a-bunch-pop-up-300x199.png 300w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/figure>\n\n\n\n<p>For the activation, Cadbury partnered with London florist <strong>Augustus Bloom<\/strong> to create edible bouquets using Cadbury Roses chocolates.<\/p>\n\n\n\n<p>Visitors could collect chocolate bouquets or single-stem \u201cedible roses\u201d, each presented like a traditional floral arrangement. Guests were encouraged to include a handwritten message of thanks with their gift, reinforcing the campaign\u2019s theme of appreciation.<\/p>\n\n\n\n<p>The pop-up took place in a characterful multi-storey townhouse in Soho Square. The space was decorated with flowers, plants and gift displays, creating an inviting environment that stood out from surrounding retail stores.<\/p>\n\n\n\n<p>Large street-facing windows displayed thank-you cards and floral arrangements, attracting passersby and drawing foot traffic into the space.<\/p>\n\n\n\n<p>Brands planning similar activations often choose high-footfall retail districts. You can explore <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\"><strong>pop-up retail spaces in London<\/strong><\/a> to find short-term spaces in neighbourhoods such as Soho, Mayfair and Shoreditch.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Strategy_Behind_the_Campaign\"><\/span>The Strategy Behind the Campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The pop-up supported Cadbury\u2019s wider campaign highlighting the importance of expressing gratitude through meaningful gestures.<\/p>\n\n\n\n<p>Research commissioned by the brand suggested that many people feel the simple act of saying \u201cthank you\u201d has become less common in the digital age. The campaign aimed to encourage people to reconnect through physical gifts and personal messages.<\/p>\n\n\n\n<p>By creating a chocolate florist shop, Cadbury turned a familiar product into a unique gifting experience.<\/p>\n\n\n\n<p>Temporary retail spaces are often used for this type of campaign because they allow brands to create immersive experiences around a specific message or seasonal moment.<\/p>\n\n\n\n<p>For example, gifting activations are common during occasions such as <a href=\"https:\/\/www.thestorefront.com\/mag\/5-brands-that-launched-a-valentines-day-pop-up-store\/\"><strong>Valentine\u2019s Day pop-up shops<\/strong><\/a> and <a href=\"https:\/\/www.thestorefront.com\/mag\/christmas-pop-up-shop\/\"><strong>Christmas pop-up shops<\/strong><\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Experiential_Retail_That_Builds_Brand_Buzz\"><\/span>Experiential Retail That Builds Brand Buzz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"801\" height=\"472\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/cadburys-interior.png\" alt=\"Cadbury's Edible flowers pop up in London\" class=\"wp-image-19403\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/cadburys-interior.png 801w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/cadburys-interior-300x177.png 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2019\/06\/cadburys-interior-768x453.png 768w\" sizes=\"(max-width: 801px) 100vw, 801px\" \/><\/figure>\n\n\n\n<p>Pop-up stores allow brands to experiment with creative retail formats that generate buzz and social sharing.<\/p>\n\n\n\n<p>In this case, Cadbury used the pop-up to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>transform a product into a gifting experience<\/li>\n\n\n\n<li>create a visually striking retail environment<\/li>\n\n\n\n<li>encourage visitors to share messages of gratitude<\/li>\n\n\n\n<li>attract media and social media attention<\/li>\n<\/ul>\n\n\n\n<p>Campaigns like this demonstrate how temporary retail can be used not only to sell products but also to reinforce brand values and connect with audiences in memorable ways.<\/p>\n\n\n\n<p>Our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/popupstore-and-marketing\/\" class=\"ek-link\">pop-up shop marketing<\/a><\/strong> explores how brands use experiential retail to generate buzz and drive engagement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Launch_Your_Own_Pop-Up_Store\"><\/span>Launch Your Own Pop-Up Store<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pop-up stores give brands the flexibility to create immersive experiences, test new retail ideas and reach customers in high-traffic locations.<\/p>\n\n\n\n<p>If you\u2019re planning a retail activation, you can browse thousands of short-term spaces on <a href=\"https:\/\/www.thestorefront.com\" class=\"ek-link\"><strong>Storefront<\/strong><\/a> and find the perfect location for your next pop-up.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pop-up stores allow brands to experiment with creative retail formats that generate buzz and social sharing. In this case, Cadbury used the pop-up to transform a product into a gifting experience.<\/p>\n","protected":false},"author":23,"featured_media":9564,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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Crane","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/acr\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"Pop-up stores allow brands to experiment with creative retail formats that generate buzz and social sharing. In this case, Cadbury used the pop-up to transform a product into a gifting experience.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=9549"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/9564"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=9549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=9549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=9549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}