{"id":9698,"date":"2021-10-15T15:47:00","date_gmt":"2021-10-15T15:47:00","guid":{"rendered":"https:\/\/blog.thestorefront.com\/?p=9698"},"modified":"2026-03-30T13:34:02","modified_gmt":"2026-03-30T13:34:02","slug":"how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/","title":{"rendered":"How This Beauty Influencer Opened A Dual Concept Pop-Up Store in SoHo"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/#Why_Launch_Offline_Before_Ecommerce\" title=\"Why Launch Offline Before Ecommerce?\">Why Launch Offline Before Ecommerce?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/#Choosing_Greene_Street_in_SoHo\" title=\"Choosing Greene Street in SoHo\">Choosing Greene Street in SoHo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/#The_Power_of_a_Dual-Concept_Pop-Up\" title=\"The Power of a Dual-Concept Pop-Up\">The Power of a Dual-Concept Pop-Up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/#Why_a_Four-Day_Pop-Up_Worked\" title=\"Why a Four-Day Pop-Up Worked\">Why a Four-Day Pop-Up Worked<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/#Lessons_for_Influencer_and_Beauty_Brands\" title=\"Lessons for Influencer and Beauty Brands\">Lessons for Influencer and Beauty Brands<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/how-this-beauty-influencer-opened-a-dual-concept-pop-up-store-in-soho\/#How_This_Pop-Up_Uses_Online_to_Offline_Retail_Strategy\" title=\"How This Pop-Up Uses Online to Offline Retail Strategy\">How This Pop-Up Uses Online to Offline Retail Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n<p>When beauty influencer Marlena Stell brought her cult cosmetics brand Makeup Geek offline, she did more than open a makeup pop-up store \u2014 she launched a dual-concept retail activation combining beauty and fashion in one immersive SoHo space.<\/p>\n\n\n\n<p>The four-day pop-up on Greene Street introduced both Makeup Geek and Marst\u00e9, her size-inclusive fashion line, giving customers the opportunity to experience coordinated beauty and apparel collections in person before the ecommerce rollout.<\/p>\n\n\n\n<p>For a broader look at how cosmetic brands use temporary retail strategically, explore our <strong>guide to <a href=\"https:\/\/www.thestorefront.com\/mag\/4-beauty-brands-who-successfully-launched-a-pop-up-store\/\">beauty pop-up shops and successful brand examples<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Launch_Offline_Before_Ecommerce\"><\/span>Why Launch Offline Before Ecommerce?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-1024x683.jpg\" alt=\"Makeup Geek and Marst\u00e9 was launched in the pop up before the ecommerce was launched\" class=\"wp-image-9706\" style=\"width:688px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Makeup Geek had been an online-first cosmetics brand since 2011. However, launching Marst\u00e9 alongside the beauty line required a physical environment where customers could:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feel fabric quality firsthand<\/li>\n\n\n\n<li>Experience coordinated styling<\/li>\n\n\n\n<li>Receive in-person guidance<\/li>\n\n\n\n<li>Connect directly with the brand founder<\/li>\n<\/ul>\n\n\n\n<p>Unlike traditional retail rollouts, this short-term pop-up store acted as a preview event \u2014 creating exclusivity and urgency before the digital launch.<\/p>\n\n\n\n<p>For influencer-led brands, temporary retail offers a way to deepen loyalty beyond the screen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_Greene_Street_in_SoHo\"><\/span>Choosing Greene Street in SoHo<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Location played a critical role in the activation\u2019s success.<\/p>\n\n\n\n<p>Greene Street in SoHo is one of New York\u2019s most desirable retail corridors, known for its luxury positioning, high ceilings and premium storefronts.<\/p>\n\n\n\n<p>The selected space featured:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Elevated interiors<\/li>\n\n\n\n<li>High ceilings<\/li>\n\n\n\n<li>Marble finishes<\/li>\n\n\n\n<li>Strong natural light<\/li>\n<\/ul>\n\n\n\n<p>This environment reinforced the brand\u2019s luxury positioning and created a strong first impression \u2014 an essential factor in influencer-driven pop-ups where audience expectations are high.<\/p>\n\n\n\n<p>Explore available <strong><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/greene-street\/retail\" class=\"ek-link\">pop-up stores on Greene Street, SoHo<\/a><\/strong>.<\/p>\n\n\n\n<p>You can also browse broader:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\" class=\"ek-link\"><strong>SoHo pop-up spaces<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\" class=\"ek-link\"><strong>New York pop-up stores<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Power_of_a_Dual-Concept_Pop-Up\"><\/span>The Power of a Dual-Concept Pop-Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-1024x683.jpg\" alt=\"covering both fashion and beauty, the pop up covered multiple bases\" class=\"wp-image-9700\" style=\"width:740px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Event_023.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The activation combined two complementary categories:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cosmetics (Makeup Geek)<\/li>\n\n\n\n<li>Size-inclusive fashion (Marst\u00e9)<\/li>\n<\/ul>\n\n\n\n<p>By merging beauty and apparel in one space, customers could see complete looks styled in real time.<\/p>\n\n\n\n<p>This strategy achieved several goals:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increased basket size potential<\/li>\n\n\n\n<li>Extended time spent in store<\/li>\n\n\n\n<li>Reinforced brand lifestyle positioning<\/li>\n\n\n\n<li>Differentiated the pop-up from traditional makeup counters<\/li>\n<\/ul>\n\n\n\n<p>For modern beauty brands, cross-category pop-ups can create deeper engagement than single-product activations.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_a_Four-Day_Pop-Up_Worked\"><\/span>Why a Four-Day Pop-Up Worked<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Rather than committing to a long-term activation, the brand chose a four-day format.<\/p>\n\n\n\n<p>Short-duration pop-ups can be particularly effective for influencer-led brands because:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Opening weekends drive the majority of traffic<\/li>\n\n\n\n<li>Scarcity increases urgency<\/li>\n\n\n\n<li>Media and social coverage are concentrated<\/li>\n\n\n\n<li>The brand can replicate the concept in multiple cities<\/li>\n<\/ul>\n\n\n\n<p>For brands with geographically diverse audiences, this model reduces risk while maximizing impact.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Lessons_for_Influencer_and_Beauty_Brands\"><\/span>Lessons for Influencer and Beauty Brands<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-1024x683.jpg\" alt=\"\" class=\"wp-image-9699\" style=\"width:666px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-1024x683.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-768x512.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-810x540.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-1140x760.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_002.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.makeupgeek.com\/\" class=\"ek-link\"><strong>Makeup Geek<\/strong><\/a>\u2019s SoHo pop-up highlights several key takeaways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use temporary retail to create exclusivity before ecommerce launches<\/li>\n\n\n\n<li>Select premium locations aligned with brand positioning<\/li>\n\n\n\n<li>Combine complementary product categories to enhance experience<\/li>\n\n\n\n<li>Design visually impactful spaces that match digital brand perception<\/li>\n\n\n\n<li>Keep activations short when urgency is part of the strategy<\/li>\n<\/ul>\n\n\n\n<p>New York remains one of the strongest global cities for influencer-driven beauty pop-ups. <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-new-york-guide\/\" class=\"ek-link\"><strong>Check out How to Start a Pop-Up Shop in New York: The Complete Guide.<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_This_Pop-Up_Uses_Online_to_Offline_Retail_Strategy\"><\/span>How This Pop-Up Uses Online to Offline Retail Strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>This dual-concept pop-up is a strong example of <a href=\"https:\/\/www.thestorefront.com\/mag\/alibaba-leading-the-way-in-merging-online-and-offline-shopping\/\" class=\"ek-link\">online to offline commerce<\/a> in action.<\/p>\n\n\n\n<p>Rather than treating ecommerce and physical retail as separate channels, the brand is using a single integrated approach. Online audiences are built through content, social media, and community, then converted through an in-person experience that brings the brand to life.<\/p>\n\n\n\n<p>This is exactly how O2O retail works. Customers discover the brand digitally, engage with it physically, and then continue their journey across both channels.<\/p>\n\n\n\n<p>Pop-up stores are particularly effective in this context because they allow brands to create high-impact experiences while maintaining flexibility.<\/p>\n\n\n\n<p>For brands looking to replicate this, understanding how online and offline store integration works is key.<\/p>\n\n\n\n<p>Explore available retail spaces in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/greene-street\/retail\" class=\"ek-link\">Greene Street, SoHo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/soho\/retail\">SoHo<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.thestorefront.com\/search\/new-york\/retail\">New York City<\/a><\/li>\n<\/ul>\n\n\n\n<p>Or start your global search for pop-up spaces on <a href=\"https:\/\/www.thestorefront.com\/\" class=\"ek-link\"><strong>Storefront<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Makeup Geek\u2019s SoHo pop-up shows how influencer beauty brands can use short-term retail to launch new collections, build exclusivity and create immersive brand experiences in NYC.<\/p>\n","protected":false},"author":19,"featured_media":9706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2460],"tags":[774,92,320],"class_list":["post-9698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-usa","tag-beauty","tag-branding","tag-fashion"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1800,1200,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1125,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",480,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-768x512.jpg",768,512,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1536,1024,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1800,1200,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",1125,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",480,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/181004_Marste_Space_016.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-usa\/\" rel=\"category tag\">Success Stories USA<\/a>","qubely_excerpt":"Makeup Geek\u2019s SoHo pop-up shows how influencer beauty brands can use short-term retail to launch new collections, build exclusivity and create immersive brand experiences in NYC.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9698","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=9698"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9698\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/9706"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=9698"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=9698"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=9698"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}