{"id":9908,"date":"2025-10-22T14:32:00","date_gmt":"2025-10-22T14:32:00","guid":{"rendered":"https:\/\/blog.thestorefront.com\/?p=9908"},"modified":"2026-03-09T14:26:42","modified_gmt":"2026-03-09T14:26:42","slug":"really-wild-launches-their-first-pop-up-store-in-duke-of-york-square","status":"publish","type":"post","link":"https:\/\/www.thestorefront.com\/mag\/really-wild-launches-their-first-pop-up-store-in-duke-of-york-square\/","title":{"rendered":"Really Wild Launches Their First Pop-Up Store in Duke Of York Square"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thestorefront.com\/mag\/really-wild-launches-their-first-pop-up-store-in-duke-of-york-square\/#Why_did_the_brand_choose_Duke_of_York_Square\" title=\"Why did the brand choose Duke of York Square?\">Why did the brand choose Duke of York Square?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thestorefront.com\/mag\/really-wild-launches-their-first-pop-up-store-in-duke-of-york-square\/#How_did_the_collaboration_with_Daniella_Draper_come_about\" title=\"How did the collaboration with Daniella Draper come about?\">How did the collaboration with Daniella Draper come about?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thestorefront.com\/mag\/really-wild-launches-their-first-pop-up-store-in-duke-of-york-square\/#What_were_some_of_the_standout_moments_in-store\" title=\"What were some of the standout moments in-store?\">What were some of the standout moments in-store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thestorefront.com\/mag\/really-wild-launches-their-first-pop-up-store-in-duke-of-york-square\/#What_were_some_of_the_standout_moments_in-store-2\" title=\"What were some of the standout moments in-store?\">What were some of the standout moments in-store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thestorefront.com\/mag\/really-wild-launches-their-first-pop-up-store-in-duke-of-york-square\/#Why_did_Really_Wild_explore_pop-up_retail\" title=\"Why did Really Wild explore pop-up retail?\">Why did Really Wild explore pop-up retail?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thestorefront.com\/mag\/really-wild-launches-their-first-pop-up-store-in-duke-of-york-square\/#Looking_to_launch_your_own_pop-up_in_London\" title=\"Looking to launch your own pop-up in London?\">Looking to launch your own pop-up in London?<\/a><\/li><\/ul><\/nav><\/div>\n<div id=\"bsf_rt_marker\"><\/div>\n\n\n<p>British heritage brand Really Wild launched its first pop-up store in Duke of York Square in Chelsea, collaborating with jewellery label Daniella Draper to create a shared retail concept.<\/p>\n\n\n\n<p>Known for its well-tailored, classic garments and timeless British aesthetic, Really Wild used the pop-up format to connect with customers in one of London\u2019s most fashion-forward shopping districts. The temporary store allowed the brand to showcase its collection in a high-footfall environment while introducing new shoppers to the brand.<\/p>\n\n\n\n<p>Located in the heart of Chelsea, Duke of York Square has become a popular destination for fashion and lifestyle brands. Our guide to the <a href=\"https:\/\/www.thestorefront.com\/mag\/chelsea-neighborhood-guide-the-chic-side-of-london\/\">Chelsea neighborhood<\/a> explores why the area continues to attract retailers, pop-ups and flagship boutiques.<\/p>\n\n\n\n<p>We spoke with the Really Wild team about launching their first pop-up store, collaborating with another brand, and testing the London market through temporary retail.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_the_brand_choose_Duke_of_York_Square\"><\/span>Why did the brand choose Duke of York Square?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20-1024x684.jpg\" alt=\"The brand chose the location because they knew a lot of their customers already shopped in chelsea\" class=\"wp-image-10034\" style=\"width:773px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20-1024x684.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20-768x513.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20-810x541.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20-1140x761.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-20.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><em>\u201cWe chose Duke of York Square as our first pop-up store because the location is very special,\u201d<\/em> the team explained.<\/p>\n\n\n\n<p>The brand already knew that many of its customers liked to shop in Chelsea, making it a natural choice for the pop-up.<\/p>\n\n\n\n<p><em>\u201cThe location is surrounded by beautiful stores and the area is immaculate, providing a wonderful shopping experience.\u201d<\/em><\/p>\n\n\n\n<p>Chelsea\u2019s mix of luxury brands, independent boutiques and destination shoppers makes it an ideal testing ground for fashion brands launching pop-ups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_did_the_collaboration_with_Daniella_Draper_come_about\"><\/span>How did the collaboration with Daniella Draper come about?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-1024x684.jpg\" alt=\"Really Wild collaborated with Daniela Draper\" class=\"wp-image-10038\" style=\"width:694px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-1024x684.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-768x513.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-810x541.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-1140x761.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Once the space had been secured, Really Wild reached out to jewellery brand Daniella Draper to collaborate on the project.<\/p>\n\n\n\n<p><em>\u201cWe thought the two brands worked well together,\u201d<\/em> the team explained.<\/p>\n\n\n\n<p>The shared space allowed both brands to benefit from cross-discovery, as customers visiting one brand naturally explored the other.<\/p>\n\n\n\n<p><em>\u201cPeople who visit either store can amble from one space to the other without even going outside. Their customers became our customers and vice versa.\u201d<\/em><\/p>\n\n\n\n<p>Collaborative pop-ups like this are increasingly common, particularly for complementary brands looking to expand their reach while sharing costs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_were_some_of_the_standout_moments_in-store\"><\/span>What were some of the standout moments in-store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31-1024x684.jpg\" alt=\"The location was perfect\" class=\"wp-image-10030\" style=\"width:828px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31-1024x684.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31-768x513.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31-810x541.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31-1140x761.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-31.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_were_some_of_the_standout_moments_in-store-2\"><\/span>What were some of the standout moments in-store?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The team recalled several memorable moments during the pop-up\u2019s run.<\/p>\n\n\n\n<p><em>\u201cIn such a short time we had several special moments in the store,\u201d<\/em> they said.<\/p>\n\n\n\n<p>Many customers discovered the brand for the first time while visiting the space and later became loyal customers.<\/p>\n\n\n\n<p>The pop-up also hosted a lively launch party featuring a Sipsmith Gin bar, creating a memorable introduction to the store and the brands involved.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_did_Really_Wild_explore_pop-up_retail\"><\/span>Why did Really Wild explore pop-up retail?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43-1024x684.jpg\" alt=\"Really wild pop up shop in chelsea\" class=\"wp-image-9666\" style=\"width:819px;height:auto\" srcset=\"https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43-1024x684.jpg 1024w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43-300x200.jpg 300w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43-768x513.jpg 768w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43-810x541.jpg 810w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43-1140x761.jpg 1140w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43-272x182.jpg 272w, https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-43.jpg 1438w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>For Really Wild, the pop-up store offered a strategic way to explore the London market.<\/p>\n\n\n\n<p><em>\u201cWe wanted to test the London market before committing to a lease,\u201d<\/em> the team explained.<\/p>\n\n\n\n<p>With one permanent store already located outside London in Marlow, the pop-up allowed the brand to introduce itself to new audiences and build awareness in the capital.<\/p>\n\n\n\n<p>Pop-ups can provide brands with a flexible way to test locations, build customer relationships and understand demand before investing in a long-term retail space.<\/p>\n\n\n\n<p>For brands considering a similar approach, our <a href=\"https:\/\/www.thestorefront.com\/mag\/pop-up-shop-london-guide\/\" class=\"ek-link\"><strong>London pop-up shop guide<\/strong><\/a> explains how temporary retail can help brands expand into new markets.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Looking_to_launch_your_own_pop-up_in_London\"><\/span>Looking to launch your own pop-up in London?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Explore available <a href=\"https:\/\/www.thestorefront.com\/search\/london\/retail\" class=\"ek-link\"><strong>pop-up shops in London<\/strong><\/a> or browse <strong>retail opportunities in <a href=\"https:\/\/www.thestorefront.com\/search\/london\/chelsea\">Chelsea<\/a><\/strong> to find the right location for your next pop-up project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>British heritage brand Really Wild launched its first pop-up store in Duke of York Square, Chelsea, collaborating with jewellery label Daniella Draper to reach new customers and test the London market.<\/p>\n","protected":false},"author":19,"featured_media":10038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"qubely_global_settings":"","qubely_interactions":"","content-type":"","inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2458],"tags":[320,245,1403,1074,7],"class_list":["post-9908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories","category-success-stories-uk","tag-fashion","tag-london","tag-london-retail","tag-luxury","tag-pop-up-shop"],"qubely_featured_image_url":{"full":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",1438,960,false],"landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",1123,750,false],"portraits":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",479,320,false],"thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-150x150.jpg",150,150,true],"medium":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-300x200.jpg",300,200,true],"medium_large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-768x513.jpg",768,513,true],"large":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9-1024x684.jpg",1024,684,true],"1536x1536":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",1438,960,false],"2048x2048":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",1438,960,false],"qubely_landscape":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",1123,750,false],"qubely_portrait":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",479,320,false],"qubely_thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",140,93,false],"yarpp-thumbnail":["https:\/\/www.thestorefront.com\/mag\/wp-content\/uploads\/2018\/10\/38-39DukeOfYorkSquareLive.AlexNS-9.jpg",120,80,false]},"qubely_author":{"display_name":"Adrien Kerbrat","author_link":"https:\/\/www.thestorefront.com\/mag\/author\/ak\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories\/\" rel=\"category tag\">Success Stories<\/a> <a href=\"https:\/\/www.thestorefront.com\/mag\/category\/success-stories-uk\/\" rel=\"category tag\">Success Stories UK<\/a>","qubely_excerpt":"British heritage brand Really Wild launched its first pop-up store in Duke of York Square, Chelsea, collaborating with jewellery label Daniella Draper to reach new customers and test the London market.","_links":{"self":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/comments?post=9908"}],"version-history":[{"count":0,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/posts\/9908\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media\/10038"}],"wp:attachment":[{"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/media?parent=9908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/categories?post=9908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.thestorefront.com\/mag\/wp-json\/wp\/v2\/tags?post=9908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}