Ultimate pop-up guide

Learn how to open up a shop in your city.

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Going Offline is Easy

Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.

In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers. You’ll learn about:

  1. Pop-Up Industry Thought Leaders
  2. Defining Your Goals
  3. Budgeting
  4. Finding & Securing a Location
  5. Safety & Security
  6. Building Your Pop-Up
  7. Logistics & Operations
  8. Marketing Your Pop-Up