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A pop-up store is an ephemeral commercial space that can open for a single day or several weeks, even months. A pop up store rental does not commit you with a lasting lease and allows you to embark on a flagship retail venture, create a one-of-a-kind pop-up or validate the potential of a Hamburg neighborhood while benefiting from great freedom.
Hamburg is the perfect place to organize your pop up store!
Hamburg, which draws a crowd eager for trying new products, is full of exclusive popup-ready venues available for rent from a few days to a couple of months: showrooms, shops, studio spaces etc. A skylight? Ceiling beams? Exposed piping? Whether you are looking for contemporary, contemporary or cozy spaces, you are guaranteed to find on Storefront the most appropriate venue for the event you are organizing.
Pop-ups can be the perfect test run for a permanent flagship retail space. The structures used for pop-ups are not just temporary. These spaces are built to be permanently occupied, and their appearance changes to correspond to the tenant's chosen theme, so why not try it for the purpose you are seeking? The locale for luxury-focused fashion brands like Jil Sander, Céline and Etro in Hamburg. The Fashion District of Hamburg, such as Jungfernstieg and Neuer Wall, allows both high-end and secondhand fashion brands to shine, as the district has the largest concentration of shop-space devoted to high-end shops. With the Spitalerstraße and Mönckebergstraßen shopping area, you can enjoy a day in Hamburg's most popular shopping district.
The costs are very affordable. A pop-up unit usually costs a total of EUR 25 to 30 per square meter. For a 3 square meter space, you are looking at an upfront rent of around EUR 150, and you will have to pay a monthly rental of roughly EUR 4000 for at least a month. The prices are based on the use of the store in different time periods. If you are organizing a bi-annual event, you can count on instant savings. Since your rental of a pop-up unit is based on the events you are planning to organize, you will need to find the right tenant through good corporate contacts. Hamburg offers numerous resources for all entrepreneurs and businesses.
Access to a blank slate With pop-up shops, you can completely rebuild the entire look of a retail shop. If you are not interested in having store display cabinets in your small shop, the blank canvas of a pop-up store is ideal. An opportunity to test new retail concepts Some pop-up stores do not require any tenant display cabinets or other installations.
However, pop-up shops that need a lot of accessories are perfect for testing the latest ideas in retail. Pop-up shops are great to preview a new store display design but on a temporary basis. As a boutique owner or managing director of a fashion brand, your pop-up space can also allow you to familiarize yourself with all the ways a retail store is run.
These pop-up stores can be rented for a short time or for a longer period. However, at Storefront, we encourage you to rent a space for the long term, as it is a smart move. A long-term rental means you have the privilege to rent the venue for years to come.
Renting the pop-up enables you to test your products in a real-life scenario, increasing real sales chances. With more than 500 stores in the city, Hamburg boasts the highest density of pop-up stores of all German cities. Yet, if you are looking for proper promotion, this is absolutely one of the best cities. The streets of Hamburg are always crowded, even during the holidays.
Have you never shopped in a pop-up store before?
Don’t worry. We’ll give you everything you need to know to make the most of this unusual retail solution.
Profit from the exchange of ideas.
Pop-up stores are creative opportunities to get your message in front of people, and Hamburg is a great place to exchange ideas.
Especially interesting for retail businesses are the numerous events held within the pop-up spaces, including SBB’s Innovation Lab, Große Kunststoffveranstaltungen, RUIN, Hamburg Design Week and PONOS.
Focus on what your business does best. This is a perfect chance to show your versatility. You’re able to create a variety of spaces – for corporate events, sales, trade fairs, offices etc.
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