Pop-up shops are paying off for retailers
The strategy of opening a temporary store appears to be working, as 80% of global retail companies that have opened a pop-up store said it was successful and 58% are likely to use the tactic again, according to a survey from Storefront.Read More
Wholesale is ‘like playing telephone’: Hair-care brand Amika enters physical retail to control messaging
Amika shared that it worked with Storefront, which acts as a middleman between real estate owners and brands, to secure the pop-up lease.Read More
Nothing Temporary Here: Pop-up Retail Is a Marketing Mainstay
Pop-up retail has been trending as a result of business owners looking to test new concepts, sites, markets and products in a low-risk, low-cost way.Read more.
The On-Demand Economy And Retail: Is The Tipping Point Upon Us?
We’ve all heard the rhetoric of the retail apocalypse and predictions that online commerce will wipe out retail as we know it. It’s not happening.Read more.
The Monocle Guide to Shops, Kiosks and Markets | Q&As with Experts
Q+A with the 'Pop-Up Player', Storefront CEO, Mohamed HaoaucheRead the interview
Cominar partners with Storefront to promote new pop-up spaces in high traffic shopping centers in Canada
Cominar has partnered with Storefront, the world's largest marketplace of short-term retail spaces, to promote its pop-up stores in select shopping centres. This partnership provides access for a new generation of entrepreneurs, retailers, artists and designers to the exclusive real estate network of Cominar, the largest owner and manager of commercial properties in Québec.Read More
Vacant Storefronts Find New Life as Space for Recitals, Banquets and Pet Parties
Despite falling rents, New York City’s storefront vacancy rate remains over 20% on many popular retail strips including Fifth Avenue and Times Square. Some see a depressing blight, while others see opportunity for fun—and profit.Read More
The Anatomy of a Pop-up Shop
Pop-up shops are evolving and taking on greater importance as brands lean into direct-to-consumer efforts and retail real estate firms see it as a robust driver of traffic. Pop-ups are also being used for experimentation as well as to connect brands and consumers in an authentic way.Read more
Storefront, Ivanhoé Cambridge partner on pop-up retail
Storefront, the world’s largest online marketplace for renting short-term retail space, has teamed up with Ivanhoé Cambridge to enter the Canadian market.Read more.
Storefront launches in Korea
Storefront, the world’s largest online marketplace for short-term retail space, has officially launched in Seoul. Retail vacancy rates in Korea are on the rise due to a prolonged recession, and more brands are diverting their interests from traditional retail to offer a quality experience to customers in the form of pop-up stores and short-term leases.Read more
Once unthinkable, short-term leases show malls are adapting to new revenue models.
For companies considering a mall pop-up, the holiday shopping season might be the ideal time. Lego has one at Smith Haven Mall in Lake Grove, New York. Two online sellers that helped hurt malls are now coming back to them.Read more
Tech Giants And Mini Department Stores Change The Face Of Pop-Up Retail
“Every time someone mentions the retail apocalypse, it’s great for our business.” Storefront head of U.K. business development Charlie Farr is musing on a transformational year for pop-up retail. The pop-up retail platform estimates more than 10,000 pop-up stores have been launched in the U.K. in 2018.Read more
‘A lovely irony’: DTC brands are flocking toward multibrand physical retail spaces
In recent years, online brands have realized that a physical storefront is necessary to propel sales growth; according to JLL, U.S. e-commerce retailers will build 850 physical stores in the next five years.Read more
Interview: Storefront CEO On How To Use Pop-Ups To Test New Markets & Geographies
The retail startup's CEO, Mohamed Haouache, lends his insights on short-term retail and China's fast-growing place in the future of retail (physical and otherwise)Read more
Spotify Accompanies Album Drop With Dedicated Popup Store
Spotify highlighted the release of a French vocalist's album with a physical pop-up event, made possible by Storefront, offering guests exclusive services and performance from the artistRead more
Why Pop-Up Shops Keeping Popping UpRead more
Spotlight Series: Interview with The Storefront CEO, Mohamed HaouacheRead more
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