Storefront Resources

London Retail Guide

A detailed introduction and guide to all London's key retail neighborhoods. This guide is a must-read for anyone considering launching a short-term or long-term retail project in the UK's capital.

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Pop-Up Events Guide Agency Edition

Public Relations, advertising, marketing, and influencer agencies are all tapping into the benefits of pop-up events to offer their clients the best way to build buzz and offer memorable experiences.

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Video: Why Brands Choose Short-term Retail

Storefront worked in collaboration with the University of South Carolina College of Retail to survey hundreds of brands and retailers globally about their opinion on pop-up stores and why they choose short-term retail. We presented the results and insights in this webinar.

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Video: The Dos and Don'ts of a Successful Pop-up Store

Storefront hosted a special webinar on the subject of the Dos and Don'ts of a successful pop-up store. Participating in the webinar were Jennifer Braunschweiger, Vice President Brand Marketing at MM.LaFleur and Gabriela Baiter, founder of Whereabout Studio.

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The E-commerce guide

As an e-commerce brand, it’s a huge opportunity to meet your customers offline. This guide covers everything you need to know to launch a pop-up store for your e-commerce brand, including tips and tricks to generate lots of buzz, create a memorable in-store experience and strengthen customer relationships.

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The Fashion and Apparel Pop-up Guide

Pop-up stores restore a sense of excitement and interaction into the shopping experience. For fashion brands and retailers, there’s no better way to boost your business than with a short-term space to introduce a new concept.

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Why create a pop-up store?

A pop-up store is an effective marketing tool, a revenue-generator, and thanks to Storefront, super simple to book! In this infographic, we uncover the top reasons to open a pop-up store.

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Retail trends and the rise of Pop-up stores

Over the past few years, the rise of e-commerce and mass migration to digital channels by traditional retailers has been interpreted as marking the end of brick-and-mortar stores. In reality, as the forces of disruption continue to press forward, we can see that digital is not replacing but rather adding a dimension to traditional retail.

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Looking for inspiration? In the 2019 pop-up calendar, you’ll discover the best times of the year to launch a pop-up store, from Valentine’s Day to the holidays to Art Basel. This international calendar will guide you on events around the world that should not be missed.

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Create buzz with a pop-up store

A pop-up event is a great opportunity to generate business and buzz. To be successful it's important to communicate your event effectively to bring people to your event. This guide tells you how to generate buzz, get media coverage and get a ton of foot-traffic to your pop-up!

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The ultimate pop-up guide

Pop-up shops are here to stay in a big way. Defined as temporary retail stores that spring up in vacant spaces, pop-up shops do more than just bring life to empty storefronts. In this comprehensive guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.

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