Storefront resources

The London Retail Guide

A detailed and insight packed summary of London’s retail hotspots

This guide is for anyone considering London for their next retail project. Whether you’re an international brand looking to expand to a new country or an existing UK business eying up a new neighbourhood this guide is for you.

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London Retail Guide

The Pop-Up Success Guide

The ultimate guide to running a successful pop-up shop

Pop-up shops are here to stay in a big way. Defined as temporary retail stores that spring up in vacant spaces, pop-up shops do more than just bring life to empty storefronts. In this comprehensive guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.
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Agency guide

Pop-Up Events Guide -Agency Edition

For PR, Marketing and Influencer agencies

Agencies are all tapping into the benefits pop-up events offer their clients. This guide details how agencies can help their clients build buzz and offer memorable experiences.
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Agency guide

Video: Why Brands Choose Short-term Retail

We take a look at why brands choose pop-up retail

Storefront worked in collaboration with the University of South Carolina College of Retail to survey hundreds of brands and retailers globally about their opinion on pop-up stores and why they choose short-term retail. We presented the results and insights in this webinar.
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Pop-up retail webinar

Video: The Do’s and Don’ts of a Successful Pop-up Store

What makes a pop-up shop successful?

Storefront hosted a special webinar on the subject of the Dos and Don’ts of a successful pop-up store. Participating in the webinar were Jennifer Braunschweiger, Vice President Brand Marketing at MM.LaFleur and Gabriela Baiter, founder of Whereabout Studio.
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Pop-up retail webinar

Pop-Up Guide – Ecommerce Edition

For Digital First, Ecommerce and DNBV brands

As an e-commerce brand, pop-up retail is a huge opportunity to meet your customers offline. This guide covers everything you need to know to launch a pop-up store for your e-commerce brand, including tips and tricks to generate lots of buzz, create a memorable in-store experience and strengthen customer relationships.
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Ecommerce guide

The Fashion and Apparel Pop-up Guide

The pop-up guide for fashion and apparel brands

Pop-up stores restore a sense of excitement and interaction into the shopping experience. For fashion brands and retailers, there’s no better way to boost your business than with a short-term space to introduce a new concept.
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Ecommerce guide

Retail trends and the rise of Pop-up stores

Study of the rise of pop-up retail in 2019

Over the past few years, the rise of e-commerce and mass migration to digital channels by traditional retailers has been interpreted as marking the end of brick-and-mortar stores. In reality, as the forces of disruption continue to press forward, we can see that digital is not replacing but rather adding a dimension to traditional retail.
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Ecommerce guide

GLOBAL POP-UP CALENDAR

All the key dates from 2019

Timing your pop-up shop is critical. This calendar takes a snapshot of 2019 and highlights all the key dates you should consider. Looking for inspiration? Looking for inspiration?
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Ecommerce guide

How To Market And Promote Your Pop-Up Store

How to build buzz

Much of the success of a pop-up shop and strategy depend son your ability to promote it. In this guide we highlight all the ways you can build buzz. Also included are a list of tips and tricks. Don’t miss out!
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Ecommerce guide

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