Why physical retail?
People have spent weeks and months restricted to their homes and browsing the internet, buying little but the bare essentials. When it is safe to venture out they will want to let their hair down and treat themselves.
Ecommerce has boomed while people have been shut in their houses but there is so much that physical retail can offer that its online equivalent cannot. The ‘new normal’ may include evolved online purchasing behaviour but offline will continue to play a critical role. Physical retail offers an experience that the digital cannot hope to match.
What about safety?
No one can accurately predict what the requirements for stores and shops operating under the shadow of covid-19 will be. It will vary from country to country and potentially even from city to city.
What we do know is that what is legally required will not necessarily be the most important factor. Brands planning physical retail in any form should focus more on what their customers will expect and put in place methods and processes that address customer concerns and make it clear they are putting safety and wellbeing first. Brands that are able to allay customer concerns will succeed.
If you are unsure and need some help we are happy to talk through your challenges and help you get to a solution. We are working with many brands across a multitude of countries and can draw on that knowledge to help you create the best strategy.