Tuesday, December 4, 2018
Storefront expands its unique pop-up store marketplace offering to key Ivanhoé Cambridge shopping centres in Canada
Storefront, the world’s largest online marketplace for renting short-term retail space, has teamed up with global real estate investor Ivanhoé Cambridge, to expand its offering to more temporary spaces at its upscale shopping centre properties across Canada. This partnership allows Storefront to expand its global inventory of pop-up store listings into Canada, furthering its goal of making retail accessible to every retailer’s best ideas.
“The game is changing in retailing and we are pleased to partner with Ivanhoé Cambridge as we continue to expand our pop-up store marketplace in North America,” says Mohamed Haouache, Storefront CEO. “This strategic partnership gives our company a unique opportunity to bring some exciting new brands and retailers to select Ivanhoé Cambridge properties.”
“We are thrilled to be working with the Storefront team to bring new opportunities to our shopping centres and memorable experiences to our most fashion-savvy shoppers,” says Claude Sirois, President, Retail at Ivanhoé Cambridge. “Connecting Storefront’s client base of international brands and up-and-coming designers with the rotating inventory of high-traffic, flexible spaces at these key properties is a natural fit.”
The agreement provides emerging and established brands and retailers with access to pop-up spaces in 7 of Ivanhoé Cambridge’s most fashion-centric centres. These include:
- Bayshore Shopping Centre in Ottawa, Ontario
- Guildford Town Centre in Surrey, British Columbia
- Mapleview Shopping Centre, in Burlington, Ontario
- Mayfair Shopping Centre in Victoria, British Columbia
- Place Ste-Foy in Québec City, Québec
- Oshawa Centre in Oshawa, Ontario
- Southgate Centre in Edmonton, Alberta
Each shopping center offers a variety of sizes and layouts, from large spaces and in-line retail units to smaller, common-area set-ups. Each space is well-suited for new product launches, special events or promotions, plus innovative experiential activations that showcase the brand and increases visibility. Spaces can be booked for as little as one day or as much as a few months. Storefront supports tenants who book through its site with a range of resources to fully optimize the business potential of the space before, during and after occupancy.
Storefront is redefining how companies can locate and activate temporary retail space with its global marketplace for connecting tenants and property owners in an efficient, flexible and transparent way. Brands and retailers of all sizes have embraced the short-term storefront model to deepen their relationships with customers and reach them in ways not possible through online channels. The pop-up concept enables companies to create visibility and interact with consumers by providing a tactile, human experience that strengthens their brands, drives engagement and increases sales.
Storefront is the world’s largest marketplace for short-term retail spaces. The platform connects brands, e-commerce businesses and artists with space owners for temporary rentals. Storefront makes commercial real estate easily accessible for anyone looking to organize events and create pop-up stores around the world.
Since its launch in 2014, Storefront has supported more than 100,000 brands across the world’s largest cities, from Paris to New York to Milan, London and Hong Kong. The platform now has the largest network of commercial spaces available for short-term rental with more than 10,000 listings.
Subscribe to our newsletter and stay up-to-date on the latest trends in venues and get industry-specific tips on making your pop-up project a genuine success.