FIND THE BEST SHOWROOM FOR PARIS FASHION WEEK
Find your ideal Pop-up or Showroom space in the City of Light
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The chicest European capital is home to Fashion Week.
Paris Fashion Week marks the end of the month-long fashion circuit. It’s a highly reputable event that features hundreds of fashion designers and brands – and some of the most anticipated runway shows – in one of the most creative of European capital cities.
Storefront provides the opportunity to easily find and book the perfect space for your Showroom or Pop-up Store during Paris Fashion Week.
So why not browse our available spaces below or contact us to have a Storefront Expert guide you through the process and make recommendations for your project?
Our top pick for the PFW showrooms
Paris Fashion Week: A Major Event for Every Brand
Every quarter, Paris becomes the world’s fashion capital, with more than 80 runway shows. Just like Vogue with its iconic “September issue,” the Parisian fashion world revolves around these crucial events when fashionistas and trendsetters from around the world meet in one place.
Some maisons, such as Givenchy, saw a change in artistic directors, but there was also upheaval with big names like Proenza Schouler and Lacoste decamping from Milan or New York to Paris.
Brands understand all too well the importance of standing out during this big event. Fashion Week’s exclusive and upmarket image has an enormously positive impact on more mainstream retail brands as well. Uniqlo is taking advantage of this period of enhanced visibility to promote its innovative fabric, such as the knitwear that has made the brand famous. Open to the general public, they launched for example a four-day pop-up exhibition entitled, “The Art and Science of LifeWear: Creating a New Standard in Knitwear.”
For other less publicized and more secretive brands, it’s the chance not only to be in the spotlight but also to emphasize the importance of their savoir-faire. Leather goods newcomer Sainte Isaure launched a pop-up store alongside Fashion Week, on the Rue de Bretagne in the 3rd arrondissement. “The majority of our sales now come from the pop-up store format,” explains Sainte Isaure’s founder Ingrid Monti, in an interview with Fashion-Network.
There is now a higher number of emerging designers taking part in Paris Fashion Week. During this period, which offers the perfect networking opportunity, the pop-up showroom is one of the most cost-effective and efficient ways to attain visibility against the big names who get all the media attention. The secret to a successful Paris Fashion Week: make the capital more open and accessible to fashion lovers everywhere. In contrast to New York, this week of French fashion is not confined to a single neighborhood. From classic venues such as the Grand-Palais or the Louvre, acclaimed by Dior, or the mythical Rue Cambon, a Chanel favorite, to more unexpected and underground venues such as restaurant La Coupole for Altuzarra, or even the Paris metro or Palais de Justice, the sky’s the limit. That’s why we are now seeing record numbers of pop-up stores and showrooms during the event.
Learn from these successful Showrooms
THE IMPORTANCE OF A SHOWROOM BY OSCAR TRESANDI AT CHALAYAN: “WHERE THE TRADE IS MADE”!
At Storefront, we are proud to work with the brand Chalayan founded by the British designer Hussein Chalayan, the “weaver of different worlds”.
For every Fashion Week, and this upcoming one is no exception, Storefront finds Chalayan’s seasonal short-term showroom in Paris. We asked Oscar Tresandi, Head of Sales at Chalayan, to tell us a bit about his Showroom experience for Fashion Week, and to give us the keys to success!
More in The Storefront Magazine
RIHANNA & PUMA LAUNCH FASHION WEEK SHOWROOM IN PARIS WITH STOREFRONT
The event saw a global press frenzy, a live-streamed show and another incredible collection to add to their list of collaborative wins.
Avid Instagram viewers got to watch Rihanna prep the models before they entered the runway, getting a look at the latest products before the press and guests. A poignant example of using social media to make a statement on where the real buying power lies; over 100,000 people watched the Instagram Live video, with comments flowing unreadably fast.