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The West Village is a quaint neighborhood with an incredible retail scene. With next-to-no office buildings in the area, the streets have a lovely calm air to them. A go-to area for the well-heeled, the West Village is a classy area with a vast array of restaurants, cafes, bars and stylish hangouts.
The towering trees and brownstone homes give the neighborhood a feeling of relaxed luxury while the designer label hub or Bleeker Street features some of the biggest names in fashion retail. Sandro, Burberry, A.P.C and Paul Smith are just a few world-renowned brands that call the West Village home. The luxury feel is accentuated by the many high-end cosmetics and homewares brands here, with Diptyque, Aesop and Jo Malone London all settled on Bleeker.
Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.
In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.