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How to Design a Physical Store that Appeals to Both Webrooming and Showrooming

How-to, Inspiration, Retail Trends / By

Design a store that works for every shopper. Modern customers blend online research with in-store experience — they might browse products online before buying in person (webrooming), or visit your store to see items before purchasing online (showrooming). This article shows how smart store design and omnichannel integration can appeal to both behaviours, helping you turn visits into sales and create a seamless physical-digital experience.

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Advice to Retail Stores This Holiday Season: Let It Show, Let It Show, Let It Show!

Inspiration, Retail Trends / By

Every Holiday season, eye-catching displays and interactive showcases lure in shoppers. As Holiday sales are expected to expand at a rate of 15.3 percent this year according to eMarketer Retail, it’s important for retailers to up their seasonal game with tech-integrated exterior displays and in-store experiential environments (like pop-up stores!) in order to stand out.  Do You

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Why You Should Use Smart Packaging In Your Pop-Up Store

Inspiration, Retail Trends / By

Once you’ve read up on opening your pop-up store, studied the data and determined where, when, and how to execute your shop, it’s time to think about branding. Incorporating branding and smart packaging inside your pop-up store are crucial consumer touchpoints to take into consideration for your next launch. Whether you’re boxing, wrapping or bagging,

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