How-to

Phygital retail

What is Phygital Retail? Physical and digital retail, together

Phygital retail is the latest buzzword for the strategies and tactics retailers use to engage with their customers. ‘Phygital’ is a portmanteau of ‘Physical’ and ‘Digital’, and it represents the merging of the physical with the digital. In the past we have read about, amongst others, ‘omni-channel’, ‘multi-channel’, and ‘holistic’ approaches. In simple terms, ‘Phygital’ …

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Design the Perfect Pop-Up Store Layout

Pop Up 101: How To Design Your Pop-Up Store Layout

Believe it or not, a store’s layout can make or break a shopper’s first impression and willingness to shop or engage with your brand. It can determine whether shoppers purchase, or quickly leave empty-handed after. Here are some basic elements of an effective layout design that will encourage shoppers to stay and consume. 1. Decompression Zone This is …

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How to set up a pop up shop

How to set up a pop-up shop. Set yourself up for success with this handy checklist

How to set up a pop-up shop is one of the most frequent questions we get asked. Setting up a bricks and mortar pop-up store is a lot of work and while Storefront are the experts in finding venues for pop-up shops, there are many other factors that are equally important. We’ve prepared the below …

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How To Use Data and Insights To Measure Your Pop-Up Store’s Success

Today’s customers value experiences as much as (if not more than) things. Therefore, they’re buying based on how you make them feel, not just on what you have to offer. This experience-over-things mentality has contributed to the rise of the pop-up, specifically the pop-up’s popularity with brands, event marketers and experience creators. For brands that …

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Pop-Up Store Tips From A Top Brooklyn-Based Interior Design Firm

Sergio Mannino, Principal of Sergio Mannino Studio, knows a thing or two about designing the perfect pop-up store and attracting buzz. He believes that every brand needs a holistic approach in order to succeed, and his studio advises brands on things like launching a consumer brand from scratch, and building out a pop-up store or retail …

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