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Do You Track These 4 Pop-Up Retail Metrics? Here’s Why You Should

Industry News / By
Adrien Kerbrat
Adrien Kerbrat
Adrien Kerbrat
Latest posts by Adrien Kerbrat (see all)

If you’re an online brand just venturing into omni-channel retail, you may be unfamiliar with the ins and outs of consumer behavior in an in-store setting. This post covers four retail metrics that, if tracked, can reveal powerful insights into how your customers interact with your pop-up shop. Armed with these insights, you’ll be able to …

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Millenials

Experiential marketing is winning Millennials’ hearts… and wallets

Industry News / By
Adrien Kerbrat
Adrien Kerbrat
Adrien Kerbrat
Latest posts by Adrien Kerbrat (see all)

Millennials are reshaping the retail industry. They’re looking for deals, not horse-and-mallet logos. They want a seamless shopping experience that melds the online and offline worlds. And they want authentic relationships with their favorite brands. In response to this shift in shopping habits, retailers are turning to experiential marketing strategies. They’re working. Experiential marketing is …

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“Bill Cunningham Corner” Named to honour NY Times Photographer

Industry News / By
Adrien Kerbrat
Adrien Kerbrat
Adrien Kerbrat
Latest posts by Adrien Kerbrat (see all)

Legendary Fashion photographer Bill Cunningham passed away last month. The corner of East 57th Street and 5th Avenue has been named after him. Bill Cunningham has captured some of his most iconic shots from this corner while working for The New York Times. This new street name was unveiled at a ceremony yesterday afternoon by deputy mayor Alicia …

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Millennial shopping habits

Millennials’ shopping habits are reshaping the retail industry

Industry News / By
Adrien Kerbrat
Adrien Kerbrat
Adrien Kerbrat
Latest posts by Adrien Kerbrat (see all)

Accenture predicts that by 2020 Millennials will account for nearly $1.4 trillion in spending power. However, their spending does not currently follow traditional patterns. Millennials use their disposable income to pay for experiences – travel, entertainment, technology – rather than tangible goods with shorter lifespans, like clothes. And when they do shop for more traditional …

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Customers order instantly with Amazon Dash

Are You Ready for 2023? 9 Retail Trends to Expect This Year (Part Two)

Industry News / By
Adrien Kerbrat
Adrien Kerbrat
Adrien Kerbrat
Latest posts by Adrien Kerbrat (see all)

This is part two of our retail trend predictions for 2023. You can read part one here. As we discussed last week, consumers want to purchase their merchandise quickly, safely, and hassle-free. However, as we move further into digitizing our lives, security is continues to be a concern as hacking and fraud become commonplace. Streamlined …

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Retail trends to prepare for in 2016

Are You Ready for 2023? 9 Retail Trends to Expect This Year (Part One)

Industry News / By
Adrien Kerbrat
Adrien Kerbrat
Adrien Kerbrat
Latest posts by Adrien Kerbrat (see all)

This is part one of our retail trend predictions for 2023. You can read part two here. It seems as though the divide between digital and physical retail is rapidly blurring. In 2022, trends in retail will continue to create an even more seamless shopping experience for the consumer, helping to ensure that anyone can …

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