Adrien Kerbrat

Design the Perfect Pop-Up Store Layout

Pop Up 101: How To Design Your Pop-Up Store Layout

Believe it or not, a store’s layout can make or break a shopper’s first impression and willingness to shop or engage with your brand. It can determine whether shoppers purchase, or quickly leave empty-handed after. Here are some basic elements of an effective layout design that will encourage shoppers to stay and consume. 1. Decompression Zone This is …

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5 Reasons Why Your Brand Should Host a Holiday Pop-Up Store

You may have barely made a dent in that Halloween candy stash, but retailers are already gearing up for holidays to come. While some consumers may roll their eyes at the Christmas-themed products lining retailers’ shelves as early as September, this practice makes sense: According to the National Retail Federation, the holiday season can account for a large percent …

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Kendrick Damn Pop-Up Store New York

Everything You Need To Know About Kendrick Lamar’s DAMN. POP UP in NYC

July 20 on Spring Street in SoHo NYC, saw the highly-awaited opening of Kendrick Lamar and TDE’s The DAMN. POPUP store. As the tour made its way through the US from Los Angeles to Brooklyn, Kendrick launched a store in every city, meeting fans and bringing a new level of engagement, disrupting the status-quo of …

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optimize ecommerce for mobile

4 Ways Online Retailers Can Get Ahead of Competitors by Mastering Mobile

The shift to mobile is in full-effect, and 6 months into Google’s Mobile-First Index overhaul, it’s never been more important to ensure your online presence is optimized for mobile. The retail industry is insanely competitive and the battlefield is ever more ruthless with store closures, the rise of eCommerce giants and consumer savviness. Studies show 38% …

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