How-to

Social media can make or break a pop-up shop launch in New York. Learn how to craft content, use ads, and leverage influencers to create excitement and boost sales before and during your activation.

A New York pop-up shop isn’t just about foot traffic—it can be a powerful tool to drive online sales. Explore strategies to connect in-store experiences with your digital store and maximize ROI.

Measuring the right KPIs can make or break your New York pop-up shop. Discover which metrics matter most for sales, customer engagement, and long-term growth.

Your pop-up shop is more than a temporary activation—it’s a testing ground for a permanent store. Discover how to interpret KPIs, customer feedback, and location data to make informed retail decisions.

New York offers unmatched opportunities for international brands to test the market with a pop-up shop. From securing permits to designing an engaging space, discover how to make your pop-up a success.

From experiential retail to digital integration, 2025 has seen exciting trends in New York pop-up shops. Learn what strategies have worked, which neighbourhoods thrived, and how brands are connecting with consumers in innovative ways.

NYC retail rent varies dramatically by neighbourhood, street, and shop size. This guide explains the key factors affecting rent, from Soho to the Lower East Side, helping pop-up brands plan their budget strategically and choose the ideal location.

Running a pop-up in New York involves multiple cost factors, including space rental, licences, insurance, staffing, and marketing. This guide breaks down all expenses, helping brands plan and budget for a profitable and seamless pop-up activation.

Timing a pop-up for seasonal events can dramatically impact its success. This guide explores New York’s peak retail periods, festival-driven foot traffic, and strategies to leverage seasonal trends for maximum sales and audience engagement.