Why Choose Short-Term Retail?

Key findings on why retailers are increasingly using pop-up stores

Retailers and brands around the world are using pop-up stores to generate buzz, boost sales, increase web traffic, increase brand awareness and more. It’s an exciting time in retail that will have a large impact on how and where consumers shop, and how brands will stay relevant.

Storefront and the University of South Carolina College of Retail surveyed 600 retailers globally about their opinion on pop-up stores, why they choose short-term retail and the results they have seen. (Psst: 80% of brands were happy with their pop-up experience!)

You can find a recording of our full analysis in our latest webinar here. Take a look at the infographic below, which provides a further look into some of the data.