Why Brands Choose Short-term Retail
June 4th 2019 at 12pm EST/9am PST

Webinar: Why Brands Choose Short-term Retail

We surveyed 600+ marketers and the results are in. We were pleased to hear that 80% of brands were happy with their pop-up experience!

Pop-up stores are seen as one of the key retail trends, that will shape its future. Whether it’s new brands leveraging them to generate buzz, digital-native direct-to-consumer brands looking to widen their audience and provide an IRL experience, or seasoned retailers testing a new market or launching a new product, companies of all types and sizes are taking the plunge, but what impact does this actually have on their image and revenue?
In collaboration with the University of South Carolina College of Retail, we surveyed hundreds of brands and retailers globally about their opinion on pop-up stores, why they choose short-term retail and the results they have seen.

We’ll be presenting these results and insights with a webinar on Tuesday, June 4th.
In this webinar, co-hosted with Professor Mark Rosenbaum, Ph.D, we’ll discuss
– our key findings on why retailers are increasingly betting on pop-up stores
– how retailers measure a pop-up’s success
– plus plenty more insights from Mark and the Storefront team!

Mark S. Rosenbaum is a Fulbrighter, Department of Retailing Chair, and Professor at the University of South Carolina. His research focuses on retailing and services issues such as social support, transformative service research, third places, servicescapes, and retail landscaping.
Stephanie Kidder is the CMO at Storefront and will be moderating the discussion. She oversees Storefront’s global corporate and product marketing programs.