This recently revamped area is becoming a shopping hotspot. Once named on the National Register of Historic Places as “among New York’s most architecturally diverse and historically significant streetscape[s]”, Bowery has seen huge transformations in the past few years. Brands including Patagonia, Kenneth Cole and Nudie Jeans as well as numerous art galleries, bars and restaurants.
Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.
In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.