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Chelsea is a busy Manhattan neighborhood spanning from West 14th to West 30th streets, known for its fashionable reputation. Located in Manhattan’s District 4, it is a trendy, residential area, full of nightlife with bars, lounges and clubs like the Highline Ballroom.
Known as the Art District, Chelsea boasts some 200 galleries, including the Gagosian Gallery. Attractions like the Highline and the Chelsea Piers - an entertainment complex located on the Hudson River - make Chelsea a unique area with an authentic NYC vibe.
Residents indulge in a variety of fine dining restaurants ran by notable chefs and to shop in the neighborhood's broad range of charming boutiques. The easy accessibility of several train lines makes it incredibly easy to enjoy the arts and excellent restaurants of the renowned Chelsea Market.
Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.
In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.