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The East Village has a rich history, with Rock 'n Roll at it's heart. The creative and punk-era hotspot is home to diverse, tight-knit communities with a welcoming fun-loving vibe.
The streets are packed with restaurants and bars, all with offerings of far-flung cuisines, chilled lounges, clubs and speak-easies.
Independent stores rule the East Village. With very few highrise buildings and a culture of cool nostalgia, home-grown crafts and community living, this neighborhood is both iconic and charming. Retailers including Mr. Throwback, Community 54, Cloak & Dagger and Duo NYC make this area prime-picking for those looking for unique pieces and on-trend fashions.
Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.
In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.