Retail Trends

From Concept to Customer: Key Retail Strategies for the 5 Product Lifetime Stages

The pop-up movement is leading the global retail revolution as brands refocus on their in-store experience to integrate physical retail with the digital world. As a platform connecting innovative brands with much needed retail space, we have had the privilege to work with companies of all stripes – each contributing to a changing retail landscape …

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How The Music Industry Is Making The Most of Pop-Up Stores

The music industry has always used launch events to promote new releases, whether it be through exclusive album listening parties or meet and greet events. Recently however, musicians have begun to use pop-up events to create unique experiences where their fans can engage with them and shop for their newest releases, whether that’s music or …

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How Retail Collective ‘Platform’ is Cashing in on the Pop-Up Economy

Platform is a retail collective that’s fast become an arts, culture and wellness center, welcoming many independent brands, retailers and creative entrepreneurs. Since its inception, the shopping center was focused on leasing for both short and long-term, helping many young brands and e-commerce companies get their start in brick-and-mortar and be amongst this burgeoning scene. …

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Here’s Why Pop-Up Stores are Great Opportunities for Hotels

For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer. Here’s why: 1. It builds brand awareness Timeliness and relevance are …

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Here’s why renting a space on a short-term is a great opportunity for occupiers

The flexible use of short-term retail is the perfect opportunity for retailers and e-commerce brands to experiment and be impactful. Short-term retail strategies are on the rise, as it’s a low-risk experimental play that could reap huge rewards. Used as a marketing tool, these strategies are ruling retail this year, be it the RealReal announcing …

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Why You Should Use Smart Packaging In Your Pop-Up Store

Once you’ve read up on opening your pop-up store, studied the data and determined where, when, and how to execute your shop, it’s time to think about branding. Incorporating branding and smart packaging inside your pop-up store are crucial consumer touchpoints to take into consideration for your next launch. Whether you’re boxing, wrapping or bagging, …

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Lingerie E-tailer Adore Me Focuses on Offline Expansion and In-Store Customer Experience

Adore Me has successfully been challenging the lingerie market with its online-first focus and affordable retail. As a digitally-native brand, it exceeded $100 million in revenue last year alone, and is setting sights on making a big physical imprint with 200-300 stores slated to open within the next five years. It’s strategy is offering unique …

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Here’s Why the World Cup is the Perfect Occasion to Launch a Pop-up Store

Every year, more than 4 billion fans gather to watch the World Cup by either going to the event itself, meeting friends at venues that air the competition, or staying at home and watching the game on television. There is no doubt that football, the world’s most popular sport, is a global and cultural phenomenon. …

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