What is changing in physical retail: how brands use short-term space, what shoppers respond to, and where the next wave of pop-ups is heading.
What is a pop-up shop? Everything you need to know to try short-term retail > 23 Smart Pop Up Shop Ideas to Steal From These Successful Brands > How Pop-Up Stores Can Help You Take Your Product Development to the Next Level Pop-up stores have become an increasingly popular way for businesses to test out new […]
How Pop-Up Stores Can Help You Take Your Product Development to the Next Level Read More »
The rapid growth of online e-tailers has completely flipped the nature of retail on its head. People can now quickly access the products they want to buy, compare prices and styles online and not even have to worry about leaving the house. To tempt people into physical retail stores, brands need to be offering a
3 Pop-Up Stores For The Senses Read More »
Music plays a key role in shopping experience. Therefore it is super important that you have a real think about what music you play during your activation.
The Best Music For Your Pop-up Store Read More »
The retail industry has shifted its attention away from simply just selling products, towards creating memorable experiences for customers as well. These experiences create a sense of brand loyalty, ensuring customers keep coming back for more, as well as helping to differentiate brands from their competitors. Brands are starting to use pop-up stores to sell
4 Top Lifestyle Pop-Up Stores Read More »
Created in 1943 by Eleanor Lambert, who first began organizing “Press Week” in New York, New York Fashion Week has become the global showcase of fashion and designers. It’s a highly reputable event that drives the other fashion weeks in London, Paris and Milan, and features hundreds of fashion designers and brands, both established and
New York Fashion Week Reinvents Itself Read More »
Malls have traditionally been a place of discovery and community for shoppers. However, 20-25% of malls are projected to shutter within the next 5 years, according to a new report out this week from Credit Suisse, and mall owners are scrambling to rethink the long-term lease approach while still emphasizing the communal aspect that these
3 Reasons Why Mall Owners Have Come To Love Pop-Up Stores Read More »
See how e-commerce brand Brandless used a Los Angeles pop-up store to connect with customers, host events, and bring its digital brand into the physical world.
How E-Commerce Brand Brandless Used a Pop-Up Store to Build Community in Los Angeles Read More »
Platform is a retail collective that’s fast become an arts, culture and wellness center, welcoming many independent brands, retailers and creative entrepreneurs. Since its inception, the shopping center was focused on leasing for both short and long-term, helping many young brands and e-commerce companies get their start in brick-and-mortar and be amongst this burgeoning scene.
How Retail Collective ‘Platform’ is Cashing in on the Pop-Up Economy Read More »
For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer. Here’s why: 1. It builds brand awareness Timeliness and relevance are
Here’s Why Pop-Up Stores are Great Opportunities for Hotels Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How Long Should The Pop-Up Shop Last? > Here’s why renting a space on a short-term is a great opportunity for occupiers The
Here’s why renting a space on a short-term is a great opportunity for occupiers Read More »
