We want to hear about your Fashion Week experiences this year and what you have planned for 2021. Every respondent will be eligible for a 10% discount off the service fee of their next booking with Storefront.
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Online sustainable fashion retailer HULA’s latest pop up store is the latest step in founder Sarah Fung’s campaign to change the way women look at pre-loved fashion. Running until November 9th at 49 Hollywood Road, Central, the pop-up is designed to introduce a new range of customers to the HULA community. Sustainable fashion The name
Moose Knuckles, the ambitious and innovative Canadian luxury outerwear brand, opened it’s latest pop-up in Milan, which it found using Storefront. The pioneering brand is using pop-up stores to engage with its customers and reach new audiences with stores openings in London, Amsterdam and Dusseldorf in recent months. While many retailers are suffering from the
To launch the POPSUGAR at Kohl’s debut collection, the brooklyn-based agency The Gathery created an experiential pop-up store in Soho in early September. Held at this top Storefront space in Soho, the agency brought to life the Millennial-inspired collection and created a space that embodied the Everything Is Better With A Pop Of Sugar campaign
How This Creative Agency Launched The Brilliant POPSUGAR At Kohl’s Pop-Up Store Read More »
Believe it or not, a store’s layout can make or break a shopper’s first impression and willingness to shop or engage with your brand. It can determine whether shoppers purchase, or quickly leave empty-handed after. Here are some basic elements of an effective layout design that will encourage shoppers to stay and consume. 1. Decompression Zone This is
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Bailey in her pop-up sustainable bookstore in Hong Kong. ‘Inspirational’ is the only word for Bailey. Her company, reBooked, is a not-for-profit social enterprise that collects and resells second hand books in the name of sustainability. The thing is… Bailey is only 15 years old. So when she approached Storefront to help her find a
While the world attempts to return to a semblance of normality, it is clear some things may have changed irrevocably. The world of retail is no exception, so what is retail’s new normal? The Covid pandemic is one of only a few ‘before and after’ moments in history. When everything can be put into context
Retail’s new normal: what does the future hold for physical retail? Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist How to set up a pop-up shop, How to do a pop-up shop, or How to open a pop-up shop is the
‘What is a pop-up shop?’ is a question we get asked frequently. Fortunately, the answer is simple. A pop-up shop is the term given to a shop or store that is deliberately temporary. It’s a store that “pops-up” for a limited period of time to achieve a particular goal. Overall, pop-up retail is becoming more
What is a pop-up shop? Everything you need to know to try short-term retail Read More »
What is a pop-up shop? Everything you need to know to try short-term retail > Reasons to open a pop-up shop. Top 7 business benefits to opening a pop-up shop > 6 Financial Advantages of Hosting a Pop-Up Shop > How To Use Data and Insights To Measure Your Pop-Up Store’s Success Today’s customers value experiences
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