Surf-wear has risen in popularity in the last couple of years in New York. Saturdays NYC and Mollusk Surf Shop are the brands leading the way in this fashion trend. Token Surfboards, a brand from Brooklyn seems to have found its own niche in this ever-changing market. This indie brand draws inspiration from the surfing and skating […]
Pop-Up Store Opening: Token Surfboards Read More »
Opening a Pop-Up Store might seem spontaneous to consumers, but the planning process is anything but. Pop-Up Stores are great opportunities to test new markets, garner brand exposure, and sell merchandise. But to ensure your Pop-Up success, thinking about the technology that will help you run your store is critical.
12 Tips for Planning a Pop-Up Store Read More »
They’re looking for deals, not horse-and-mallet logos. They want a seamless shopping experience that melds the online and offline worlds
Experiential marketing is winning Millennials’ hearts… and wallets Read More »
Chocolate brand TCHO uses pop-up shops and flavor labs in San Francisco and New York to bring its ethical, flavor-driven chocolate directly to customers.
Indochino launched pop-up showrooms in New York to bring its custom menswear tailoring experience to life through in-person measurements and styling consultations.
How Indochino Used Pop-Up Showrooms in New York to Introduce Custom Menswear Read More »
As this point, it’s a pretty fair assumption that most brands know that in order to create a substantial following, you need to have a well-made website with a strong e-commerce component. What’s not as obvious though, is the importance of balancing that awesome online presence with one that is offline. When you’ve put a
3 Ways Pop-Up Shops Raise Your Brand Profile Read More »
Accenture predicts that by 2020 Millennials will account for nearly $1.4 trillion in spending power. However, their spending does not currently follow traditional patterns. Millennials use their disposable income to pay for experiences – travel, entertainment, technology – rather than tangible goods with shorter lifespans, like clothes. And when they do shop for more traditional
Millennials’ shopping habits are reshaping the retail industry Read More »
Jewelry designer Jennifer Crowe hosted a curated pop-up on Abbot Kinney in Venice, Los Angeles, bringing together Taisteal jewelry and a selection of independent artisans for a collaborative retail showcase.
How Jennifer Crowe Brought a Curated Artisan Pop-Up to Abbot Kinney Read More »
