Rent Retail Space in New York for the 2026 FIFA World Cup
The 2026 FIFA World Cup is coming to the United States --- and with New York expected to be one of the global fan epicenters, now is the time to rent retail space in NYC and capitalize on this once-in-a-generation event. From pop-up stores to immersive brand activations, NYC's thriving landscape of temporary retail and commercial real estate offers unique opportunities for brands seeking visibility on a world stage. Whether you're looking for a boutique in Hudson Yards, a pop-up space near the Flatiron District, or a high-footfall location by Madison Square Park, Storefront provides access to thousands of retail spaces across New York City --- available by the day, week, or month. 👉 [Explore retail spaces in NYC on Storefront]{.underline}
How much does it cost to rent a retail space in NYC?
Renting a retail space in NYC varies greatly depending on size, location, and amenities. For the 2026 World Cup, demand is expected to surge --- especially near fan zones, major landmarks, and tourist hotspots. Here's a rough breakdown:
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Small pop-up spaces (under 500 square feet): $1,500--$5,000 per week
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Medium-sized shops (500--1,000 square feet): $5,000--$12,000 per week
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Large retail stores (over 1,000 square feet): $12,000+ per week Premium locations like West 26th Street, Hudson Yards, or near the World Trade Center may command higher pricing, particularly during high-traffic events such as the FIFA World Cup, US Open, or fan experiences around the Arthur Ashe Stadium and Louis Armstrong Stadium. Storefront helps brands navigate this complexity with hassle-free transactions, transparent pricing, and direct communication with landlords --- plus a management team that helps optimize every step of the rental process. 👉 [Compare space features and pricing on Storefront]{.underline}
What are the benefits of renting a retail store in New York for a brand?
New York City is synonymous with global culture, commerce, and events --- making it the ideal city to launch pop-up events, test new product lines, and connect with both tourists and residents during the World Cup. Here's why renting retail space in NYC makes sense:
1. Global Foot Traffic
Tourists visiting the Empire State Building, Statue of Liberty, or Bryant Park are expected to swell in numbers --- especially around Sea the City hot spots along the Hudson River. FIFA Fan Zones near areas like the South Plaza, Arthur Ashe Stadium, or public parks will be heavily populated with fans seeking branded experiences and entertainment.
2. Brand Visibility in Iconic Locations
Launching a pop-up store across from the Flatiron Building or in a retail unit by the World Trade Center lets brands associate themselves with landmarks and culture. These symbolic spaces create compelling backdrops for marketing, film and photo shoots, and experiential retail.
3. Short-Term Flexibility
Many brands only need space during a specific period --- such as a month-long World Cup campaign. Storefront specializes in short-term commercial real estate leases, giving you access to industrial storefronts, high-end art galleries, or even event venues near Silicon Alley or the business center of Midtown. 👉 [View pop-up stores available for the World Cup]{.underline}
4. Proven Results from Pop-Up Success
Past international events have shown that temporary retail NYC activations lead to increased sales and stronger customer relationships. For example, brands who rented near MetLife Stadium during large events saw double or triple their usual foot traffic.
Top Neighborhoods to Rent Retail Space for the 2026 World Cup
Here are some of the best NYC districts to consider for your shop space NYC World Cup campaign:
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Flatiron District: Known for its blend of culture and commerce --- close to Madison Square Park and popular with tech-savvy shoppers.
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Hudson Yards: Luxury retail, new architecture, and proximity to the High Line make it ideal for modern brands.
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SoHo & Nolita: Great for art-driven experiences and pop-up spaces featuring art galleries and fashion concepts.
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Midtown West (near Times Square): Big-screen marketing opportunities in a bustling entertainment hub.
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Financial District (FiDi): Reach tourists near the Statue of Liberty, World Trade Center, and Sea the City experiences. 👉 [Browse NYC neighborhoods on Storefront]{.underline}
What types of retail spaces can you rent with Storefront?
Storefront lists thousands of commercial real estate options across New York City. Whether you're targeting a small 200 square feet boutique, a 3,000 square foot event venue, or a stylish art gallery for a creative activation, there's something for every brand. Popular formats available:
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*Pop-up stores*
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*Retail showrooms*
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*Flagship stores*
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*Kiosks near stadiums or transport hubs*
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*Spaces suitable for film and photo shoots*
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*Brand experience centers* Many spaces come with space features like Wi-Fi, kitchenettes, large display windows, or proximity to Sea the City hot tub boats --- one of the most popular experiences among tourists visiting NYC's waterfronts. 👉 [See retail-ready properties in NYC now]{.underline}
Legal & Compliance Reminder
While Storefront provides access to thousands of flexible listings, clients are solely responsible for ensuring the space meets all local and state regulations, particularly for high-profile events like the FIFA World Cup, US Open, or installations near Arthur Ashe Stadium. Always check zoning requirements, insurance needs, and property compliance before signing.
Maximize Your Retail Activation with Storefront
With over 10,000 spaces available across New York and the world, Storefront helps you activate your brand in high-impact locations --- with speed, flexibility, and ease. Let our property management and rent collection tools streamline your pop-up journey. From setting up a shop near the Louis Armstrong Stadium to booking a waterfront experience near Sea the City hot tub boats, Storefront ensures your retail event is set for success. Ready to secure your space for the World Cup 2026? 👉 [Book your NYC retail space today]{.underline}
