Rohan Singh

Rohan is the Head of Inbound at Storefront. Beyond offering up insights on the future of retail and pop-up shops, he is passionate about growth marketing, trying new marketing tools, and community building. He lives in Paris, France.

An example of a fitting room in a shop

16 Amazing Fitting Room Design Tips for Pop-Up Stores

A fitting room is an ideal requirement for pop-up stores. Customers need to try and feel the kind of clothes they’re buying. A nicely done retail fitting room improves customer experience and boosts sales through referrals from satisfied clients. Boutique dressing room ideas differ from one shop to another depending on the designing a dressing …

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How To Use Data and Insights To Measure Your Pop-Up Store’s Success

Today’s customers value experiences as much as (if not more than) things. Therefore, they buy based on how you make them feel, not just what you offer. This experience-over-things mentality has contributed to the rise of the pop-up, specifically the pop-up’s popularity with brands, event marketers and experience creators. For brands that are investing in …

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How Media Brand The Dodo Launched Its 17,000 Square Foot Pop-Up Space for Dogs (and Humans!)

Last month, The Dodo launched a month-long Halloween experience for dogs and pet owners in a sprawling 17,000 square feet pop-up space in Williamsburg, Brooklyn.  The Best Dog Day Ever event – which included toys, treats and plenty of canine fun – was an extended version of the super successful one day pop-up event The …

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How Freddie’s Flowers Used Pop-Up Stores To Create Brand Awareness For Their Business

Pop-up stores are all the rage nowadays, and for a good reason. They offer a unique and exciting way to engage with customers and boost brand awareness. But how exactly do you use them to drive awareness for your brand? In this blog post, we’ll explore the ins and outs of using pop-up stores to …

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