Inspiration

An example of a fitting room in a shop

16 Amazing Fitting Room Design Tips for Pop-Up Stores

A fitting room is an ideal requirement for pop-up stores. Customers need to try and feel the kind of clothes they’re buying. A nicely done retail fitting room improves customer experience and boosts sales through referrals from satisfied clients. Boutique dressing room ideas differ from one shop to another depending on the designing a dressing …

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Easter: 25 spaces to rent around the world to treat your customers!

Easter can be an essential time for many brands. It requires a good dose of creativity to surprise and stand out, but can be easily done with a pop-up store! With a flexible and short-term format, it’s the perfect opportunity to create a memorable experience. Here are 25 spaces available for the occasion, in the …

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Phygital retail

What is Phygital Retail? Physical and digital retail, together

Phygital retail is the latest buzzword for the strategies and tactics retailers use to engage with their customers. ‘Phygital’ is a portmanteau of ‘Physical’ and ‘Digital’, and it represents the merging of the physical with the digital. In the past we have read about, amongst others, ‘omni-channel’, ‘multi-channel’, and ‘holistic’ approaches. In simple terms, ‘Phygital’ …

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Moose Knuckles

Pioneering fashion brand Moose Knuckles embraces the ‘new normal’ with experience driven Covid-friendly pop-up in Milan

Moose Knuckles, the ambitious and innovative Canadian luxury outerwear brand, opened it’s latest pop-up in Milan, which it found using Storefront. The pioneering brand is using pop-up stores to engage with its customers and reach new audiences with stores openings in London, Amsterdam and Dusseldorf in recent months. While many retailers are suffering from the …

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Retail Covid

How to open a store – Eleven things to consider when planning to open a store in a post-Covid world

Want something more visual? Check out the infographic. With lockdown restrictions slowly lifting across the world, people are beginning to emerge from their homes and life is making its first tentative steps towards returning to normal.  In this article we’ll talk through some of the steps retailers should consider when planning to open a store …

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The Odder Side, fashion

Coping with Covid-19: Fashion brand The Odder Side

Covid-19 has had a disruptive impact on many industries and sectors. In this series we are showcasing a number of our clients and partners, highlighting the steps they have taken, their current activity and what their plans are for the future. We hope that by sharing this we can help organizations and brands going through …

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Book Your Next Pop-Up Store in London this Summer!

During the summer, London pulses with activity and tourists. As one of the more captivating cities in Europe, London is best known for its art, history, fashion, entertainment, gastronomy and nightlife. It is the 2nd most visited city in the world, attracting more than 19 million * visitors a year. This Summer, book your pop-up …

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