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Storefront > Rent a pop up space > Pop-up Shop in London > Pop-up Shop in Shoreditch, London > Pop-up Shop in Old Street, London
Old Street sits at the northern edge of Shoreditch, where the tech corridor meets one of London's most creative retail neighbourhoods. If you are looking for a pop-up shop in Old Street, you will find street-level units, converted warehouses and flexible retail spaces suited to product launches, brand activations and short-term trading. Browse available spaces below and book directly through Storefront.
Old Street draws a daily crowd of tech workers, creatives and residents who actively seek out independent brands and new concepts. The area around Old Street roundabout and the streets running south toward Shoreditch High Street offer consistent footfall throughout the week, with a noticeable spike during lunch hours and after-work periods.
The audience here skews younger, digitally engaged and open to discovery. That makes Old Street a strong location for DTC brands testing physical retail for the first time, streetwear launches, wellness and beauty activations and limited-edition drops. Rents are typically lower than central Shoreditch locations closer to Brick Lane or Redchurch Street, which means you can secure a larger space or run a longer activation within the same budget.
For broader options across the area, explore pop-up shops and retail spaces in Shoreditch or browse all retail space for rent on Storefront.
The retail spaces around Old Street reflect the neighbourhood's mix of old industrial architecture and newer mixed-use developments. Typical options include:
Street-level retail units along Old Street and Great Eastern Street, often with large glass frontages and strong visibility to passing traffic
Converted warehouse and workshop spaces on side streets south of the roundabout, offering raw interiors that work well for experiential activations and brand installations
Compact kiosk and counter-style units inside shared retail or food hall concepts, suitable for sampling campaigns or low-overhead product testing
Gallery-style white-box spaces that lend themselves to fashion showrooms, art-led retail and curated brand presentations
Most spaces are available on flexible terms, from single-day bookings through to month-long residencies. Many come fitted with basic retail infrastructure including lighting rigs, changing areas and point-of-sale readiness.
Pop-up retail pricing in Old Street varies depending on the size, fit-out and exact location of the space. As a general guide for budgeting:
Small units (under 40 sqm): £150 to £400 per day, popular for weekend activations and product sampling
Mid-size retail spaces (40 to 100 sqm): £2,000 to £6,000 per week, commonly used for two-to-four-week pop-up shops
Larger warehouse-style spaces (100 sqm and above): £4,000 to £10,000 per week, suited to immersive brand experiences and multi-brand pop ups
These figures sit below what you would pay for equivalent space in Covent Garden, Carnaby Street or Mayfair. For brands testing the London pop-up market for the first time, Old Street offers a commercially accessible entry point without sacrificing audience quality.
Not all of Old Street is equal for pop-up retail. The highest-performing micro-locations tend to cluster along a few key corridors.
Great Eastern Street connects Old Street roundabout directly to Shoreditch High Street and carries heavy pedestrian traffic. Units here benefit from visibility to both the tech crowd heading north and the Shoreditch retail audience moving south.
Rivington Street and Curtain Road sit just south of the roundabout and have become magnets for independent retail, coffee shops and creative studios. Pop-up stores here tap into a loyal local audience that actively discovers new brands on foot.
The streets immediately east of the roundabout, toward Hoxton Square, attract an evening and weekend crowd centred around galleries, restaurants and nightlife. If your pop-up shop relies on after-hours footfall or event-driven traffic, this pocket works well. Our Shoreditch neighbourhood guide breaks down the wider area in more detail.
Booking a pop-up store in Old Street through Storefront is straightforward. Browse the listings on this page, filter by your preferred dates, budget and space size, and submit a booking request directly to the space owner. Most landlords respond within 24 to 48 hours.
Before you commit, it is worth visiting the space in person to check natural light, power supply, access for deliveries and the immediate street context. Many spaces offer a viewing before you finalise.
If you are planning a larger activation or need help matching a brief to the right venue, Storefront's team can assist with sourcing and shortlisting. Brands like Huda Beauty have used Storefront to run immersive pop-up experiences in London, and the same support is available for Old Street activations.
A small pop-up shop in Old Street typically costs between £150 and £400 per day. Weekly rates for mid-size spaces range from £2,000 to £6,000. Larger warehouse-style venues can run £4,000 to £10,000 per week depending on fit-out and location.
Most spaces in Old Street are available on flexible terms ranging from a single day to several months. The most common booking length for pop-up retail is two to four weeks, though weekend-only activations and longer seasonal residencies are also popular.
Old Street attracts DTC and e-commerce brands testing physical retail, streetwear and fashion labels launching new collections, beauty and wellness brands running sampling campaigns, and tech companies creating experiential brand activations. The area's young, digitally engaged audience makes it especially strong for discovery-led retail.
Most short-term retail pop ups in Old Street do not require a separate licence if the space already has retail planning use (Class E). If you plan to sell food, alcohol or play amplified music, you will need the relevant additional permits from Hackney Council. Check with the space owner before booking.
Old Street performs well year-round thanks to its resident tech and creative workforce. Peak periods include the run-up to Christmas (November and December), London Fashion Week windows, and the spring and summer months when outdoor footfall increases and event-driven traffic rises.
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