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Soho, in Lower Manhattan, is an ultra-trendy neighbourhood in New York City.
In the 1960s, artists flocked to this district, turning abandoned warehouses into lofts and art spaces. Since then, the area has continued to transform and regenerate. Now, Soho (short for ‘South of Houston St’) is a thriving hub of cafes, chic boutiques, and, you guessed it, a pop-up shop paradise.
A pop-up store is a short-term commercial space that can open for a single day or several weeks, even months. A pop-up store rental does not commit you to a permanent lease and allows you to bridge the gap between online and offline, align with trendy brands in a sought after location or validate the potential of a New York neighbourhood while benefiting from great latitude.
The neighbourhood of Soho, NYC is the perfect place to organize your pop up store. It is one of the busiest districts of New York with substantial foot traffic, a clientele of international patrons, and surroundings full of useful amenities and cafes.
The district of Soho, NYC, which draws a crowd eager for trying new products, is full of unique retail-ready venues available for rent from a few days to a couple of months: industrial workshops, old warehouses, apartments etc. A skylight? Ceiling beams? Exposed piping? Whether you are looking for comfortable, curated or elegant spaces, you are guaranteed to find on Storefront the most ideal venue for the event you are organizing.
Soho is a renowned shopping destination, making it the perfect location for a pop-up space. Take advantage of the vast amount of foot traffic in the area to grab attention, build your brand and bring in sales.
Broadway is likely the most famous street, not just in Soho, but in New York City. Here, you’ll find heaps of big-name shops have large frontages on this street. Keep Broadway as your east boundary when looking for your pop-up venue.
Other prime shopping streets would be:
Running east/west: Prince St, Spring St, and Broome Street.
Running north/south: Greene St and Wooster Street.
You’ll find a variety of high-end luxury shops and smaller independent boutiques on all of these streets.
Because Soho is such a prominent neighbourhood for shopping, spaces are highly prized...and priced.
On Broadway itself, venues lease for $3,000 - $4,000 USD a day.
On Spring St, you can snag a small short-term rental from $600 a day, up to a vast 2-story shop for $12,00.
There are many pop-up store location opportunities around Soho for a median price of $2,500 a day. And these shops can vary in size from 550 square feet to 5,000.
Whether you decide to rent an exposed-brick hardwood floor space on Broadway or a smaller shop tucked off the main drags, the fact is being in Soho is the right place to be to attract attention and sales.
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