Dumbo is the gateway to Brooklyn. 20 years ago, this now buzzing neighborhood was largely abandoned. In recent years creatives, followed by professionals and startup owners have flocked to the area, bringing with them a floury of eclectic shops, hipster hangouts, great restaurants and a chilled vibe. All of which make Dumbo a charming neighborhood for the cool, calm and collected millennials that call this area home.
Lower rents have allowed brands to get creative with space, luxury fashion retailer Zoë is housed in a 3,500 sq ft loft like space, with an air of laid-back glamour. Locally produced craft pieces are sold in destination independents such as Trunk, and the area prides itself on all things home-grown, making Dumbo is an artisan's heaven.
Get your brand in front of real people. Once a seasonal phenomena found only in malls during the holidays, pop-up shops are here to stay in a big way. Defined as temporary retail events that spring up in vacant spaces, pop-ups do more than just bring life to empty storefronts. From big online retailers feeling out a brick-and-mortar presence to Etsy merchants growing their customer base, businesses of all sizes can benefit from the pop-up shop model.
In this Guide, we’ll walk you through the process of creating a pop-up shop experience that will leave a lasting impression with your customers.