Mohamed Haouache

Mohamed Haouache is CEO and co-founder of Storefront. A pioneer of pop-up and short-term retail across Europe and the US, he has spent his career reshaping how brands use commercial real estate. An entrepreneur focused on disrupting the traditional lease, he writes on the short-term economy and the future of retail.

Why Pop-Up Stores Are An Effective Team Building Strategy

How-to / By

When seeking to establish bonds between employees, what could be better than escape rooms, karaoke sessions or other activities that get them out of the office? A pop-up store!

Companies have everything to gain by giving their teams inter-departmental projects, because a collective challenge brings people together and gets everyone involved. Pop-up shops are too rarely considered as an effective internal format, but they are nevertheless perfectly suited for it in every way.

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Here’s why renting a space on a short-term is a great opportunity for occupiers

Retail Trends / By

What is a pop-up shop? Everything you need to know to try short-term retail > How to set up a pop-up shop in 6 stages. Set yourself up for success with this handy checklist > How Long Should The Pop-Up Shop Last? > Here’s why renting a space on a short-term is a great opportunity for occupiers The

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Here’s Why the World Cup is the Perfect Occasion to Launch a Pop-up Store

Retail Trends / By

Every year, more than 4 billion fans gather to watch the World Cup by either going to the event itself, meeting friends at venues that air the competition, or staying at home and watching the game on television. There is no doubt that football, the world’s most popular sport, is a global and cultural phenomenon.

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