Hypebeast launches highly anticipated Nike x Virgil Abloh pop-up in Hong Kong

Between November 9 to 18, the Nike x Virgil Abloh “The Ten” exhibition will be on display in a dedicated pop-up store that has Hypebeast remixing the concept into “The Icons Reconstructed” exhibition. “The Ten” has travelled the world and in collaboration with Hypebeast is landing in Hong Kong. Hypebeast organised the Hong Kong project and together with Storefront was able to secure a prime location on Wyndham Street in Central.

“The Ten” is a collaboration between Nike and Off-White founder Virgil Abloh that has Abloh reimagining ten Nike classics adding DIY elements and his own personal design ethos. The Hypebeast pop-up store is more focused on the design process of the remixed sneaker classics, taking “The Ten” limited edition sneakers back to the drawing board to highlight the design’s collage inspired assemblage work and work-in progress aesthetic.

At the pop-up, Hypebeast is organizing a raffle where winners will be able to get their own pair of one of “The Ten” classic sneakers. Not only will the sneakers be available through this pop-up, it brings the story of the Nike X Virgil Abloh collaboration to life with an immersive experience.

Check out Sleek Pop-Up Store in Central

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