What is a pop-up shop? Everything you need to know to try short-term retail > How To Grow Your Brand With Global Pop-Up Stores
With Storefront, renting a retail space for a short term has never been easier. The Pop-Up Store concept has grown beyond a trend into a retail strategy that is used by all brands, big and small. Thanks to Storefront, the secular retail industry has been disrupted for good, with speed and ease being brought to a rigid and traditional market.
One of the hardest challenges to overcome for a business is to successfully expand into other countries. Opening a pop-up store or creating a dedicated event makes excellent publicity, creates a buzz around the brand and builds anticipation for new products. Here are a few inspiring examples, from global fashion powerhouses to small Parisian exports.
Global pop-ups you can learn from
To launch the Spring-Summer 2017 Men pre-collection, Louis Vuitton has embraced global pop-up stores with beautiful set up in exceptional locations in London, Hong Kong, New York, Sydney, Milan, Tokyo, Beijing and Berlin. The shops were recreating a safari vibe to match the African-inspired collection created by Artistic Director Kim Jones.
French Wink is a brand championing French products in New York. Earlier this year the stylish export hosted a valentines-themed pop-up with Storefront in New York.
Drakes of London in New York
The iconic London heritage brand set it’s sights on NYC and launched a one-of-a-kind pop-up store on SoHo’s Spring St.
Find Your Ideal Neighborhood
Entering a new city can be daunting let alone a country. Getting to grips with a new market, different business traditions, different consumer habits, infrastructure and culture can seem near impossible for a brand based online or in their home city. Luckily, Storefront is at home in the world’s best retail cities, with offices in New York, London, Paris and Hong Kong. Storefront has over 10,000 spaces listed in New York, Paris, London, Hong Kong, Los Angeles, San Francisco, Amsterdam, Milan and Chicago and is continuing to expand. A personal concierge in your city of choice can provide advice on neighborhoods and find the perfect space for your store no matter where you’re based.
From SoHo to the Upper East Side, New York is one of the best shopping cities in the world. Midtown alone is the largest central business centre in the world and the city generated a huge $1.5 trillion in GMP in 2012. New York is one of the world’s most popular shopping destinations and has many diverse neighborhoods in which any brand can find their perfect space; whether it’s a quirky boutique in Nolita for Fashion Week or a flagship store on Broadway, Storefront can help you launch in this incredibly dynamic retail city.
Read More: Why pop-up in NYC during summer?
This exceptional store is located on a prime SoHo block and just steps from Prince St. Neighbors include Dior Homme, Louis Vuitton, Proenza Shouler, Apple, Hugo Boss and Fendi. This is a unique opportunity for retail brands looking to host mid-term pop-up stores. Learn more…
The home of haute couture, Paris is full of beautiful boutiques and premium art galleries, all with a classic Parisian charm. From the hustle and bustle of Le Marais, to the legendary Champs Elysées, Storefront has over 2,000 spaces in Paris. Shoppers from all over the world flock to Paris to visit it’s multitude of iconic stores including Colette on Rue Saint-Honoré, the worlds first concept store.
Advantageously located on a busy street in the heart of Haut Marais, this space benefits from high levels of passing foot traffic. This is an outstanding opportunity for brands to gain exposure and align with popular fashion brands. Learn more…
London is one of the most innovative and creative cities in the world. High-end areas such as Knightsbridge and Kensington are home to the biggest brands in the world as well as renowned department stores such as Harrods and luxury car showrooms. The charming streets of Notting Hill are transformed as hundreds of thousands of visitors flock to Portobello Market every weekend. Shoreditch is packed with up-and-coming brands and has a vibrant scene for pop-up stores.
Sitting pretty on the bustling Kensington high street is this 2,500 sq ft space. Housed in a large modern retail building, surrounded by the biggest high street clothing brands, this space allows maximum exposure and advertising through its large display windows, framed by concrete pillars. Learn more…
Hong Kong is the ideal city to enter the Asian market. With more than 7 million inhabitants, a vast expat community and 56 million tourists per year, Asia’s most global city is a perfect place to reach any target. Shopping is almost a religion and the gigantic malls are never empty. Take a look at our Guide to learn more about the Central district.
This charming 350 square feet pop-up space is available to rent for a Pop-Up Store, Exhibition, Product launch and Press event. Located in the busting neighbourhood of Central, on the ground level of a historical building, this large space has a cozy and warm ambiance, thanks to its white walls, slate stone floor and large window display. Learn more…
Shanghai is one of the largest cities in the world and is rapidly becoming a premier destination for businesses of all sizes, particularly those looking to launch pop-up stores. A pop-up store is a temporary storefront allowing a business to test a new idea before committing to a long-term lease. For retailers, this provides an opportunity to introduce products to a new market, gain feedback from customers, and test out a range of merchandising strategies without a large financial investment.
There are numerous benefits to launching a pop-up store in Shanghai, from its vibrant consumer culture to its advanced infrastructure. Launching a pop-up store in Shanghai is a solid business move, and how it can help your business reach greater success.
Pop-up stores are an increasingly popular way for businesses of all sizes to reach new markets and increase profits. Launching a pop-up store in Chicago is a great way to connect with the city’s ever-growing customer base and create a unique, engaging shopping experience. A pop-up store in Chicago can offer a unique opportunity to introduce your brand to a large, diverse population of customers.
From fashion to food, a successful pop-up store in Chicago can create a memorable experience for customers and provide a platform to build long-term relationships. Furthermore, a pop-up store in Chicago can provide a unique atmosphere and generate publicity for your business. From the bustling downtown area to the vibrant neighborhoods, a pop-up store in Chicago is sure to attract attention.
Tips for Making the Most of Your Global Pop-Up Store
Leverage the power of social media to spread the word about your global pop-up store and connect with potential customers. Creating a presence online can help you reach a wider audience and build brand awareness in far-flung corners of the world. Create a hashtag for your pop-up store and use it across all your online channels. Promote your pop-up store with unique content that appeals to your target demographic, such as posting images of your products, running competitions or creating interesting stories about the products.
Get creative, and don’t forget to use influencers and other social media accounts to spread the word. Make sure to monitor your progress and track engagement to measure the success of your pop-up store campaign. Make sure to tailor your products and services to meet local tastes and preferences in different countries when setting up global pop-up stores to maximize your brand’s reach. Pop-up stores are a great way to get your name out there and get people interacting with your products and services.
Through global pop-up stores, you can also gain valuable insights into customer preferences and tastes in different countries, allowing you to better customize your offerings to meet your audience’s needs. Investing in global pop-up stores may be the best way to grow your brand and reach a wider customer base. Finally, utilizing influencers from each location is a great way to help grow your brand with global pop-up stores. Connecting with key influencers in the area can help build local awareness of your brand and ultimately increase footfall to your pop-up store. Taking advantage of local influencers will increase exposure for a wider audience and provide credibility that helps one’s products or services stand out from its competitors on the market.
Last but not least.. Market your pop-up
Promotion is key. Figuring out how to build hype is a job in itself. However, a few simple tactics can propel your store from a run-of-the-mill pop-up to a flagship destination. Capitalize on the temporary nature of your pop-up, and build a sense of urgency through exclusivity by releasing limited products and being active on social media.
Hosting events is also a great way to connect with a wider audience during the event. Kodak launched a pop-up store with Storefront in London last fall, where they held a bloggers brunch, inviting industry insiders with large audiences and giving them a first look and private presentation of their new smartphone, the Kodak Ektra. For more information on how to launch your pop-up, take a look at our collaborative guide with High Snobiety.
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- Reaping the Benefits of Long-Term Pop Up Stores: Tips and Advice - December 23, 2022