Nicholas Moore

Retykle pop up

Online children’s fashion resale platform uses pop-up stores to increase visibility and spread its message of sustainability

Retykle, the online retailer for second-hand designer kids clothing, recently ran its latest pop-up store in Hong Kong. The retailer, which specialises in second-hand children’s fashion, uses pop-up stores to increase visibility and reach new customers who can then use its online platform to buy and sell designer brands. It’s a message of sustainability that …

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Rails Paris

US retailer launches ambitious European expansion with pop-up store in prestigious Parisian neighborhood

Rails, the Los Angeles-based global lifestyle brand, has opened a pop-up store in Le Marais to connect with its French customers and test a new market. The store, which Storefront secured for them, is a major step in the brand’s international retail expansion. Rails recently debuted flagship stores in New York and San Francisco, with …

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DustyKid pop-up

Artist Rap Chan hosts pop-up exhibition in Central Hong Kong with message of tenderness and wellbeing

Popular artist and author Rap Chan, better known as Dusty Papa, hosted a pop-up exhibition in December in Central Hong Kong promoting mental health. The theme of the exhibition was “Don’t forget the tenderness in your heart” and it used Dustykid’s distinctive designs to remind viewers that despite social instability and the impact of COVID-19, …

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Phygital retail

What is Phygital Retail? Physical and digital retail, together

Phygital retail is the latest buzzword for the strategies and tactics retailers use to engage with their customers. ‘Phygital’ is a portmanteau of ‘Physical’ and ‘Digital’, and it represents the merging of the physical with the digital. In the past we have read about, amongst others, ‘omni-channel’, ‘multi-channel’, and ‘holistic’ approaches. In simple terms, ‘Phygital’ …

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Sustainable Fashion pop up

Sustainable fashion: HULA making designer womenswear more accessible with pop-up in Hong Kong

Online sustainable fashion retailer HULA’s latest pop up store is the latest step in founder Sarah Fung’s campaign to change the way women look at pre-loved fashion. Running until November 9th at 49 Hollywood Road, Central, the pop-up is designed to introduce a new range of customers to the HULA community. Sustainable fashion The name …

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Moose Knuckles

Pioneering fashion brand Moose Knuckles embraces the ‘new normal’ with experience driven Covid-friendly pop-up in Milan

Moose Knuckles, the ambitious and innovative Canadian luxury outerwear brand, opened it’s latest pop-up in Milan, which it found using Storefront. The pioneering brand is using pop-up stores to engage with its customers and reach new audiences with stores openings in London, Amsterdam and Dusseldorf in recent months. While many retailers are suffering from the …

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reBooked Hong Kong pop-up

Online second hand bookstore takes its message of sustainability to new audience with pop-up in Hong Kong

Bailey in her pop-up sustainable bookstore in Hong Kong. ‘Inspirational’ is the only word for Bailey.  Her company, reBooked, is a not-for-profit social enterprise that collects and resells second hand books in the name of sustainability. The thing is… Bailey is only 15 years old. So when she approached Storefront to help her find a …

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Retail's new normal

Retail’s new normal: what does the future hold for physical retail?

While the world attempts to return to a semblance of normality, it is clear some things may have changed irrevocably. The world of retail is no exception, so what is retail’s new normal? The Covid pandemic is one of only a few ‘before and after’ moments in history. When everything can be put into context …

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