Nicholas Roberts-Moore

Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.

London is a great place to pop up

How to Start a Pop-Up Shop in London: The Complete Guide

Launch your brand in the heart of London with confidence. This complete guide walks you through everything you need to know about starting a pop-up shop — from choosing the right neighbourhood to planning costs, design, marketing and measuring success. Whether you’re testing an idea or creating an immersive retail moment, this is your step-by-step playbook for doing it right.

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