Nicholas Moore

The Odder Side, fashion

Coping with Covid-19: Fashion brand The Odder Side

Covid-19 has had a disruptive impact on many industries and sectors. In this series we are showcasing a number of our clients and partners, highlighting the steps they have taken, their current activity and what their plans are for the future. We hope that by sharing this we can help organizations and brands going through …

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Storefront joins the fight against Covid-19

Free spaces for those battling global crisis We are pleased to announce that we are offering our services for free to any organisations currently battling the global pandemic. Governmental bodies, health organisations and charities are all attempting to mobilise and expand their operations. One stumbling block has been access to empty and available space for …

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Farfetch Store of The Future

9 Case Studies That Prove Experiential Retail Is The Future

Experiential retail is the future. For years we’ve heard about the decline of physical retail and the rise of the internet. However, the desire for retail experiences is on the rise with 52% millennials saying of their spending goes on experience-related purchases. This introduces the concept of ‘retailtainment’. Enter: retailtainment Because of this, retailers have …

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How Artificial Intelligence and Machine Learning are Powering the Retail Experience

Brick-and-mortar sales aren’t going anywhere. While the Covid-19 pandemic has certainly accelerated many ecommerce trends, physical stores still have a very important role to play, especially with Artificial Intelligence. Pre-pandemic, 90% of goods purchased globally were done so in a physical store. So while the impact of the pandemic may have accelerated online shopping, it’s …

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How much does a pop-up shop cost

How Much Does A Pop-Up Shop Cost? How To Budget For Your Pop-Up Shop.

If you are considering running a pop-up shop, one of the first question you’ve probably asked yourself is ‘how much does a pop-up shop cost?’. Overall, short-term retail only requires a fraction of the financial investment of a traditional brick-and-mortar store. A more specific answer depends on a variety of factors, starting with the size, …

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Pop-Up Store: 5 Golden Rules for Attracting Media Attention

Though temporary, pop-up stores are flexible enough to bring any concept to life and create an element of surprise, seducing consumers and journalists in equal number. For the latter, every pop-up store tells a new story and provides an opportunity to produce quality content before, during, and after the event – through photos, videos, and …

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How to set up a pop up shop

How to set up a pop-up shop. Set yourself up for success with this handy checklist

How to set up a pop-up shop is one of the most frequent questions we get asked. Setting up a bricks and mortar pop-up store is a lot of work and while Storefront are the experts in finding venues for pop-up shops, there are many other factors that are equally important. We’ve prepared the below …

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What is a pop up shop?

What is a pop-up shop? Everything you need to know to try short-term retail

‘What is a pop-up shop?’ is a question we get asked frequently. Fortunately, the answer is simple. A pop-up shop is the term given to a shop or store that is deliberately temporary. It’s a store that “pops-up” for a limited period of time to achieve a particular goal. Overall, pop-up retail is becoming more …

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