Discover how Hermès, Chanel, Louis Vuitton and other luxury brands used pop-up stores to create scarcity, generate buzz and strengthen brand positioning through temporary retail.
5 Luxury Brands That Bet Big on Pop-Up Stores Read More »
The popular tea brand, Wandertea, ran a cozy Pop-Up Store in the 6th arrondissement of Paris, in the heart of Saint-Germain-des-Prés. Created by influencer Caroline Receveur, Wandertea launched its first-ever physical store for the festive period.
Influencer Caroline Receveur Launches a Holiday Pop-Up Store in Paris With Wandertea Read More »
There was a time in New York, a couple of decades ago, when new music clubs tried out a somewhat unorthodox technique to lure in customers. On Friday and Saturday evenings, the DJ would play music so loud it made the entrance doors pump to the beat, while right outside the club gorgeous Ferraris and
The Chinese Retail Market: Pop-up Stores and Massclusivity Read More »
A pop-up store is an effective solution in communicating about your brand or product. While this strategy has been widely demonstrated and used in B2C, it is also extremely relevant for a B2B business as well. Here are 3 reasons to use a short-term space in B2B, plus our favorite examples.
3 Reasons To Open a B2B Pop-Up Store Read More »
Milan Fashion Week (MFW) is the perfect week to book a showroom and showcase your collection. Duomo, Brera, the Quadrilatero della Moda … the capital of fashion and chic is waiting for you to book a short-term space and draw in customers! Discover our exclusive selection of top 10 showrooms not to be missed for
Milan Fashion Week: Book A Showroom in 3 Clicks! Read More »
Easter can be an essential time for many brands. It requires a good dose of creativity to surprise and stand out, but can be easily done with a pop-up store! With a flexible and short-term format, it’s the perfect opportunity to create a memorable experience. Here are 25 spaces available for the occasion, in the
Easter: 25 spaces to rent around the world to treat your customers! Read More »
Betting on a shopping center to launch your next pop-up store is a great strategy! These commercial mall spaces attract a ton of traffic, in Summer as well as Winter, and act as a shopping hub for customers around the world. By popping up in a shopping center, you are able to not only rent
10 Pop-Up Mall Spaces To Rent Around The World Read More »
Art Basel is the most hyped art event of the year as it’s considered the premier platform for artists to showcase their work. 2019 marks the 7th anniversary of the event in Hong Kong and will feature over 200 premier galleries from 32 countries. Every year, hotels, restaurants and luxury shops see a definite uptake
10 short-term spaces to rent for Art Basel Hong Kong Read More »
At Storefront – across all our global cities including London, New York, Paris, LA and Hong Kong – we have seen a record number of brands booking short-term commercial spaces for boutiques, galleries, showrooms and events. Though some headlines speak of a ‘Crisis on UK High Street’ or ‘Thousands of Empty Spaces,’ we are actually seeing
Top Pop-Up Shop Trends in the UK in 2018 Read More »
As the dust begins to settle, it’s clear that warnings of a full-scale retail apocalypse went too far. Nevertheless, with the rise of e-commerce, there is no denying that there is friction between online and brick-and-mortar stores. Beyond just diversifying touch points and upgrading to omni-channel, this friction is a call to creativity. While shopping
Pop-Up Stores and the Experiential Retail Economy Read More »
