Success Stories France

7 For All Mankind Builds Buzz with Its Pop-Up Store in Le Marais

The retailer 7 For All Mankind opened a pop-up store in one of the buzziest fashion neighborhood in the world: Le Marais. Bringing its All-American denim staples to the heart of le Marais, the brand opened a magnificent flagship for a one year period, to test the Paris market. This initiative was led by Chris …

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Inside the TOMS Pop-Up Tour Powered By Storefront

In partnership with Joshua Coombes, founder of the #DoSomethingForNothing campaign, TOMS held a four city pop-up art exhibition. The goal was to amplify the stories of people experiencing homelessness via multi-media art, and the team worked with Storefront to secure its Amsterdam and Paris pop-up spaces, each for a day-long event. TOMS, who supports these …

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British Menswear Brand Sir Plus Pops Up With Storefront in Le Marais

Sir Plus, the British menswear brand known for its sustainably-made staples and utility-inspired outerwear, is popping up for nine weeks in the Le Marais district to increase visibility and boost sales. Booking – a fashionable boutique outlet on the right bank of the Seine – the brand is cashing in on the Christmas buzz amidst …

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The Molly Bracken Pop-Up Store: An Unparalleled Parisian Experience

Molly Bracken takes us into her brand’s universe in a retro pop-up store, like a real journey back in time. If you go to the Étienne Marcel district in Paris during the Holiday season, you’ll see the showcases worked on for three decades in the 60’s, 70’s and 80’s and its immersive, interactive and perfectly …

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Inside Spotify’s Latest Pop-Up Store For French Singer Aya Nakamura’s New Album

Two days before the release of Aya Nakamura’s latest album, Spotify staged a pop-up event in one of the spaces available on Storefront. On October 31, 2018, fans were treated to a short-term beauty salon, in the neighborhood of Etienne Marcel, with Aya Nakamura there as well. Inside was a nail bar, makeup workshops and …

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The Under Armour Pop-Up Store: Conquering the French Market

Designed as an experiential space dedicated to training in all its forms, Under Armour hosted the Savly x Under Armour Pop-Up Store in Paris for three days. The pop-up store brought an immersive and connected experience to workout aficionados and loyal customers. This authentic space – found on Storefront – featured the collaboration of Savly, …

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Tour Lidl’s Wine Cellar Pop-Up Store During Foire aux Vins in Paris

The distribution company Lidl launched its pop-up Wine Cellar in Paris, in Le Marais, in a space by Storefront. Lidl wanted to promote its high-end wines through a 10 day short-term space just in time for Wine Fair 2018 and ahead of its website launch. Take a tour through these pictures of this innovative project …

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Blogger Caroline Receveur Hosts a Holiday Pop-Up Store With Wandertea

The popular tea brand, Wandertea, opened its doors for a cozy Pop-Up Store in the 6th arrondissement of Paris, in the heart of Saint-Germain-des-Prés. Created by influencer Caroline Receveur, Wandertea is launching its first-ever physical store from November 2 to December 31, 2018, perfect to warm up with during the winter and make beautiful gifts …

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The Clarins Beauty Pop-Up Store in Trendy Le Marais

Bringing a breath of fresh air on le Marais last May 18 to 30th, the Clarins “Color Garden” pop-up store took over a two level space that attracted thousands of visitors with colorful scenery, and rich in surprises. Several areas were decorated with Instagrammable moments in mind: there was the “Green” zone that introduced the …

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French Bureau x Danone: Could the Pop-Up Format be a Good Option for Large Corporate Clients?

Danone turned to French Bureau, a French agency specialized in innovation, to support them in the launch of a new brand. With the help of a pop-up venue called “Atlas, la Cantine du Monde,” the group is building a community around a variety of cultural and culinary events to celebrate Danone of the World, a …

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