Stephanie Kidder

Top Pop-Up Shop Trends in the UK in 2018

At Storefront – across all our global cities including London, New York, Paris, LA and Hong Kong – we have seen a record number of brands booking short-term commercial spaces for boutiques, galleries, showrooms and events. Though some headlines speak of a ‘Crisis on UK High Street’ or ‘Thousands of Empty Spaces,’ we are actually seeing …

Top Pop-Up Shop Trends in the UK in 2018 Read More »

La Revêche Launched A Swimwear Pop-Up Store in Milan Just Before The Summer!

La Revêche is the Made in Italy brand of swimsuits that everyone has on their Instagram feed. Digitally native, the brand chose to boost its sales just before the Summer by opening a pop-up store, found on Storefront, in the heart of Milan. It was very close to the unmissable Duomo, the tourist and historical …

La Revêche Launched A Swimwear Pop-Up Store in Milan Just Before The Summer! Read More »

The Molly Bracken Pop-Up Store: An Unparalleled Parisian Experience

Molly Bracken takes us into her brand’s universe in a retro pop-up store, like a real journey back in time. If you go to the Étienne Marcel district in Paris during the Holiday season, you’ll see the showcases worked on for three decades in the 60’s, 70’s and 80’s and its immersive, interactive and perfectly …

The Molly Bracken Pop-Up Store: An Unparalleled Parisian Experience Read More »

Pop-Up Stores and the Experiential Retail Economy

As the dust begins to settle, it’s clear that warnings of a full-scale retail apocalypse went too far. Nevertheless, with the rise of e-commerce, there is no denying that there is friction between online and brick-and-mortar stores. Beyond just diversifying touch points and upgrading to omni-channel, this friction is a call to creativity. While shopping …

Pop-Up Stores and the Experiential Retail Economy Read More »

Inside Spotify’s Latest Pop-Up Store For French Singer Aya Nakamura’s New Album

Two days before the release of Aya Nakamura’s latest album, Spotify staged a pop-up event in one of the spaces available on Storefront. On October 31, 2018, fans were treated to a short-term beauty salon, in the neighborhood of Etienne Marcel, with Aya Nakamura there as well. Inside was a nail bar, makeup workshops and …

Inside Spotify’s Latest Pop-Up Store For French Singer Aya Nakamura’s New Album Read More »

The Under Armour Pop-Up Store: Conquering the French Market

Designed as an experiential space dedicated to training in all its forms, Under Armour hosted the Savly x Under Armour Pop-Up Store in Paris for three days. The pop-up store brought an immersive and connected experience to workout aficionados and loyal customers. This authentic space – found on Storefront – featured the collaboration of Savly, …

The Under Armour Pop-Up Store: Conquering the French Market Read More »