How to Design a Physical Store that Appeals to Both Webrooming and Showrooming
Design a store that works for every shopper. Modern customers blend online research with in-store experience — they might browse products online before buying in person (webrooming), or visit your store to see items before purchasing online (showrooming). This article shows how smart store design and omnichannel integration can appeal to both behaviours, helping you turn visits into sales and create a seamless physical-digital experience.
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