Neighborhood Guides Storefront Updates

Storefront Opens the First International Pop-Up Store Marketplace in Amsterdam

Canals, bikes, a buzzing startup scene, history, delicious cuisine, enviable Dutch design and now.. international pop-up stores! Storefront is opening the doors for international brands to launch pop-up shops in Amsterdam’s trendiesat neighborhoods.

The verdict is in – locals and the jetset alike agree that Amsterdam is a divine city, and there is simply no place like it. Which is why we couldn’t resist setting up shop here! Now, Storefront is launching your pop-up stores in one of the world’s most charming capitals – an iconic, cozy city with international style and trendsetting power. The picturesque canal kingdom manages to be filled with creative spaces and projects, yet, maintain a calmness and, dare we say, sweetness that is rarely found in such terribly cool cities. Our listings are located predominantly in the bustling City Center and surrounding canals (Grachtengordel), trendy De Pijp and Jordaan neighborhoods. Here, we dish the Dutch goodness on a couple of the areas:

City Center

This is Amsterdam’s buzzing hub which sprawls south from the central train station. It beckons a seemingly constant flow of tourists and commuters, yields convenient access to some of the best sightseeing, shopping, and street life in Europe. Closest at hand are the Royal Palace, the quaint shops of Haalremmerdijk, the pedestrianized zone Kalverstraat, and bustling Dam Square with popular neighborhoods like the Canal Ring hardly more than a moment’s stroll away. Pop-up here for the most extensive visibility and international eyes on your products.

This central shop is available in December – excellent location and price! Contact for more details:

This whimsical store is on a main street in the center – perfect for a quirky brand looking for foot traffic! Click here to book

Neighborhood Tip: New hotspot Terpentijn offers affordable French Asian cuisine and is centrally located near the Dam. The entire menu is.. heerlijk (delicious)!

Canal Ring (Grachtengordel)

This UNESCO World Heritage Site is as historically significant as it is perennially popular.. and endearing. Everyone from history buffs to architecture enthusiasts, shutterbugs, and fashionistas make their way here. Odds are you’ll find the Amsterdam (and clientele) you’re looking for around the Grachtengordel (Canal Ring). Home to Amsterdam’s most famous sites, this area’s major draws include the Anne Frank House, the Bloemenmarkt floating flower market, an enviable assortment of independent boutiques along De Negen Straatjes, and of course all of Grachtengordel’s lovely canals and bridges. The coolest hotels, boutiques, and concepts (like Alain de Botton’s School of Life) are setting up shop here. You should too!

This shop is the ultimate take on Dutch woodworking – it is decorated entirely with shelves. Amazing product visibility. Click here to learn more.


Oh hot jam, this is lush Amsterdam. This store combines the best of old and new with an impressive double door street entrance, pristine white walls, and original wooden ceiling beams. Learn more about this lush spot.

Neighborhood Tip: The Hoxton is an incomparably cool, stylish hotel that is also welcoming! Once a mayor’s home, it is now the place to go for a drink in the area.


Ready for Stroopwafel City and launching your brand in one of Europe’s loveliest locations? Plan your pop-up store now!