Alexandra Sheehan

Alexandra is a contributor for Storefront. Beyond offering up insights here, Alexandra is a copywriter and content strategist for retailers and retail industry leaders.

A Guide to Employee Training for Your Next Pop-Up Event

Launching a pop-up shop is a thrilling, rewarding risk. Testing new concepts and receiving real-time customer feedback are game-changing for your brand. But any pop-up store will fall flat without the right team in place. An associate-customer interaction increases the likelihood of a purchase by 43% according to a recent Mindtree study. For e-commerce brands,

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Here’s Why Pop-Up Stores are Great Opportunities for Hotels

For hotels, success ultimately lies in providing a positive guest experience. With turnkey space, including readily available Wi-fi, heat, air-conditioning and restrooms, let alone plenty of tourists and guests popping in automatically throughout the day, opening your hotel up to pop-up stores is a no-brainer. Here’s why: 1. It builds brand awareness Timeliness and relevance are

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Want to Offer Food and Drink at Your Next Pop-Up Store? Here’s How to Get Started

You’re thinking of serving food or drink at your pop-up store, and your idea is validated by many a psychological study: Hunger is proven to increase shoppers’ likelihood of purchasing non-food items. And alcohol often widens wallets. There’s a reason Costco is known for their samples and cafeterias. Experiential events and food pair perfectly; as

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Hiring for Pop-Up Shops: Your Guide to Finding Top Temp Talent

After you’ve secured the perfect space for your pop-up shop, you need to hire a team to run it! Understaffing your pop-up store can cripple sales and purchases:  Recent research from the MIT Sloan School of Management discovered that retailers could increase sales by as much as 10% with the appropriate sales associate-to-customer ratio. With

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How Pop-Up Stores Are Revitalizing Neighborhoods Across the U.S.

Every neighborhood faces different circumstances. And with 2017 hitting a record-setting number of retail store closings, high vacancy rates are a reality that many property owners face even without unexpected destruction. Fear not, pop-up stores are kickstarting revitalization in areas across the U.S. Making Neighborhoods Business-Friendly Pop-up shops can be retail’s answer to helping revitalize

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