Nicholas Roberts-Moore

Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.

10 Wall Storage Ideas to Maximize Small Stores on a Budget

After you’ve had the keys to your pop-up store in your pocket for a few days, weeks, or months, you’ll suddenly be looking at an empty space that needs some investment. Objective: combine what’s both practical and pleasing to the eye, using every square inch to display your products to maximum effect, while preserving the flow and experience of future visitors.

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Open-air retail courtyard with black-framed glazed units either side, cacti and succulents in gravel beds, teal wire lounge chairs, tall planters and a bright zigzag mural on the end wall.

How Retail Collective ‘Platform’ is Cashing in on the Pop-Up Economy

Platform is a retail collective that’s fast become an arts, culture and wellness center, welcoming many independent brands, retailers and creative entrepreneurs. Since its inception, the shopping center was focused on leasing for both short and long-term, helping many young brands and e-commerce companies get their start in brick-and-mortar and be amongst this burgeoning scene.

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Yellow brick shopping precinct unit with a full-height window graphic advertising a new Winser London boutique opening soon, and rails of red and cream tailoring visible through the glass alongside.

Customer-Led Retail: How Winser London’s Chelsea Pop-Up Drove Footfall and Loyalty

Winser London opened a Chelsea pop-up store at Duke of York Square after strong customer demand. Discover how strategic location, high-quality window displays, and exceptional service helped the womenswear brand drive foot traffic and deepen customer loyalty.

Customer-Led Retail: How Winser London’s Chelsea Pop-Up Drove Footfall and Loyalty Read More »

Wide banner reading Veer Into Virtual across a rendered store interior with handbags and shoes on plinths, a moss wall of models and a brick wall of lit display niches.

Pop Up Anywhere With Our Virtual Pop-up Store

Combining the physical and the digital, Storefront has officially partnered with Obsess, to create the first ever fully-interactive 360° virtual pop-up store accessible to anyone, anywhere. As brands are seeking to engage customers in unique and experiential ways, online and offline shopping has become more integrated. Physical pop-up stores are becoming an alternative to long-terms

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