Nicholas Roberts-Moore, Author at Storefront

Kowloon Dairy Brings Festive Cheer With a Christmas Ice Cream Pop-Up in Hong Kong

Kowloon Dairy returned to Central, Hong Kong with a festive Christmas-themed pop-up, offering classic holiday ice cream flavors like Gingerbread and Pumpkin Spice. The seasonal activation marks the brand’s third successful pop-up and its first holiday edition. Here’s how the iconic dairy brand is using short-term retail to engage new customers and spread festive cheer.

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Sir Plus Pops Up in Le Marais to Expand Its Sustainable Menswear Presence

Success Stories, Success Stories France / By Nicholas Roberts-Moore

British menswear brand Sir Plus launched a pop-up store in Paris’s Le Marais to grow its presence in France, combining sustainable fashion, seasonal timing, and personal customer engagement to drive brand awareness and sales.

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How SHEIN Used Pop-Up Retail to Drive Sales and Brand Growth in Dallas

Fashion, Success Stories, Success Stories USA / By Nicholas Roberts-Moore

SHEIN demonstrated how digital-first fashion brands can successfully translate online momentum into physical retail success through a high-performing Dallas pop-up. The activation highlighted the power of location strategy, curated product selection, and social-driven promotion in driving foot traffic and sales.

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How The Odder Side Used a Paris Pop-Up to Connect with Its Community

Success Stories, Success Stories France / By Nicholas Roberts-Moore

Fashion brand The Odder Side launched a pop-up store in Paris’s Le Marais, using temporary retail to connect with customers and strengthen its international presence.

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Artist Rap Chan hosts pop-up exhibition in Central Hong Kong with message of tenderness and wellbeing

Success Stories, Success Stories Hong Kong / By Nicholas Roberts-Moore

Artist Rap Chan, known as Dustykid, hosted a pop-up exhibition in Hong Kong sharing messages of kindness, mental wellbeing and emotional resilience.

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9 Unique Pop-Up Spaces in New York City

Inspiration / By Nicholas Roberts-Moore

Differentiation is more important than ever in the retail industry. New technologies make it easier for new brands to emerge, and evolving consumer behavior offers opportunities for early adopters to get an edge over the competition. Brands opening pop-ups face the same challenges of being unique in a crowded space. What was once a forward-thinking

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The Chinese Retail Market: Pop-up Stores and Massclusivity

Retail Trends / By Nicholas Roberts-Moore

There was a time in New York, a couple of decades ago, when new music clubs tried out a somewhat unorthodox technique to lure in customers. On Friday and Saturday evenings, the DJ would play music so loud it made the entrance doors pump to the beat, while right outside the club gorgeous Ferraris and

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Art Basel Miami: How Retailers Can Find Success With Our Top Spaces For Rent

Retail Trends / By Nicholas Roberts-Moore

Art Basel in Miami December marks the start of Miami-based Art Basel. The event is a convergence of artists from across the globe, allowing them to showcase works ranging from sculptures to film and paintings to photography. This international art fair features paintings, sculptures, installations and photographs from over 4,000 artists all around the world,

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Fashion Week Survey

Fashion Week, Retail Trends / By Nicholas Roberts-Moore

We want to hear about your Fashion Week experiences this year and what you have planned for 2021. Every respondent will be eligible for a 10% discount off the service fee of their next booking with Storefront.

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Sustainable fashion: HULA making designer womenswear more accessible with pop-up in Hong Kong

Success Stories, Success Stories Hong Kong / By Nicholas Roberts-Moore

Online sustainable fashion retailer HULA opened a pop-up in Central, Hong Kong to introduce new customers to pre-loved designer womenswear. Blending circular fashion, AI-authenticated luxury, and charitable giving, the activation highlighted how resale can be both accessible and responsible. The pop-up demonstrated how short-term retail supports sustainable growth and community engagement.

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Nicholas Roberts-Moore

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