Obey ran a successful showroom through Storefront for Paris Fashion Week. We pick their brains as to what they did and what advice they would have for any other brands considering doing the same.
How Obey Clothing Secured a Paris Fashion Week Showroom in 3 Steps Read More »
See how luxury footwear brand Rupert Sanderson secures the right showroom in Paris to present its collections to buyers during Fashion Week.
How Rupert Sanderson Secured a Paris Fashion Week Showroom in the Right Location Read More »
A look at how fashion brand Chalayan uses a temporary showroom in Paris to present collections and secure buyer orders during Fashion Week.
How Chalayan Uses a Paris Showroom During Fashion Week to Connect With Buyers Read More »
Fashion Week isn’t just for runway designers anymore. Ecommerce and DTC brands are using pop-up shops in New York, Paris, London, and Milan to drive buzz, test products, and connect with customers in person. Here’s how to turn Fashion Week into a powerful retail growth opportunity.
Ecommerce & DTC Brands at Fashion Week: Why Pop-Ups Are a Smart Strategy Read More »
