Why is a Showroom mandatory for the Fashion Week?
It’s mandatory, because we need to have a space where show the collection in Paris during the fashion week, in order to get the most amount of customers.
Which criteria are the most important for a showroom by Chalayan?
Location is priority, dimension is also considered, decoration needs to be very clean and minimal in order to convert the space in a showroom just in one day.
What are the barriers while looking for a showroom?
The inconvenience is the time obviously. The time you spend searching for the showroom. You need to make sure the space is suitable within the brand and vice versa.
Note: On thestorefront.fr, book a showroom in 3 clicks, all around the world, without moving from your bed!
How could you measure the impact of a showroom for the Fashion Week?
Fashion week is where the collection are presented for the media and buyers.
The runway show is where the collection is presented but you cannot buy anything there.
The showroom is where the trade is made. Where the buyers come to the showroom to purchase orders.
What are your tips not to be overwhelmed for the Fashion Week period?
Good organization is to plan everything in advance, and be aware of any unexpected situation.