Arielle Crane

Arielle is the Communications Manager at Storefront. Beyond offering up insights on the future of retail and pop-up shops, she also loves to write, travel and watch documentaries. She lives in Brooklyn, NY.

How Media Brand The Dodo Launched Its 17,000 Square Foot Pop-Up Space for Dogs (and Humans!)

Last month, The Dodo launched a month-long Halloween experience for dogs and pet owners in a sprawling 17,000 square feet pop-up space in Williamsburg, Brooklyn.  The Best Dog Day Ever event – which included toys, treats and plenty of canine fun – was an extended version of the super successful one day pop-up event The …

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London-Based Lifestyle Brand Mantidy Launches Pop Up in Marylebone

Mantidy, the London-based lifestyle brand for men, has just opened its newest pop-up shop in London’s Marylebone neighborhood. Serving up exclusive offers, free personalization and gift wrapping, the shop has opened just in time for the Holidays on a buzzy street. John McKenzie, Mantidy’s founder, created the brand to combine functionality and design to offer …

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Fashion Retailer SHEIN Opens Dallas Pop-Up Shop With Storefront

SHEIN is one of the largest online retail stores that sell clothing and accessories to customers around the world. A digital-first retailer, the company has also seen much success in launching its campaigns and clothing in physical stores around the US. The brand worked with Storefront previously to open its NYC pop-up store in Soho …

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Howard Johnson

Howard Johnson popped-up with a candy-themed store in NYC to support brand refresh

Howard Johnson, the hotel chain, popped-up in NYC’s TriBeCa area, showcasing the brands largest refresh in more than 25 years.  The pop-up event, called “HoJo’s Sweet Escape” was held over two days and was open to the public, displaying 450 pounds of candy to showcase the first-ever all candy hotel room. Storefront worked with agency …

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Why You Should Host A Pop-Up Store at The Market @ Macy’s with Storefront 

Storefront recently announced it’s latest partnership with iconic retailer Macy’s, to offer brands, retailers and small businesses direct access to Macy’s pop-up spaces in featured U.S cities.  The Market @ Macy’s is a one-of-a-kind marketplace with a variety of both up-and-coming and established brands—located right inside select Macy’s stores. With Storefront, The Market @ Macy’s …

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Storefront Hosts Ed Sheeran’s ‘No. 6 Collaborations Project’ Pop-Up Shop In Amsterdam

To announce the release of Ed Sheeran’s ‘No. 6 Collaborations Project’ album, Warner Music Benelux put on a pop-up store last week in Amsterdam.  The pop-up store, located on a buzzy street for both locals and tourists, was one of several happening worldwide and all occurred on the same date of the release, July 12th.  …

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This Buzzy London Florist Is Using Pop-Up Stores To Drive Awareness

Freddie’s Flowers is a flowery delivery service that started 4 years ago and brings seasonal, fresh flowers to customers all across the UK. It started out as an idea by founder Freddie Garland, who got his first 10k customers through door to door sales in South London, and has grown to about 55 employees with …

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