Over the past few years, the rise of e-commerce and mass migration to digital channels by traditional retailers has been interpreted as marking the end of brick-and-mortar stores. In reality, as the forces of disruption continue to press forward, we can see that digital is not replacing but rather adding a dimension to traditional retail. …
Pop-up stores are the trendy and popular face of retail. More and more brands are cashing in on short-term to expand their presence, drive sales, and announce limited-time items or collaborations. With so much to gain from investing in a short-term presence, the planning process is just as crucial as the execution. Whether it be …
Malls have a long track record in providing a space for shopping and socializing. Housing luxury brands, supermarkets, cafes, playgrounds, education centers and movie theaters, malls have become communities of their own. They draw on the power of offering a diversified experience to cater to a range of different demographics, and more and more are …
At Storefront – across all our global cities including London, New York, Paris, LA and Hong Kong – we have seen a record number of brands booking short-term commercial spaces for boutiques, galleries, showrooms and events. Though some headlines speak of a ‘Crisis on UK High Street’ or ‘Thousands of Empty Spaces,’ we are actually seeing …
As the dust begins to settle, it’s clear that warnings of a full-scale retail apocalypse went too far. Nevertheless, with the rise of e-commerce, there is no denying that there is friction between online and brick-and-mortar stores. Beyond just diversifying touch points and upgrading to omni-channel, this friction is a call to creativity. While shopping …
Pop-Up Stores and the Experiential Retail Economy Read More »
Black Friday and Cyber Monday are upon us and the perfect time for brands to attract new business and test new markets. Whether you’re a direct-to-consumer or an experience brand, these big retail holidays are a great time to host a pop-up store. In order to make it a true success, you need to develop …
6 Holiday Pop-Up Store Promotion Ideas Using WiFi Marketing Read More »
The entire retail industry has been gearing up for the biggest and most wonderful time of the year: the holiday season. The National Retail Federation expects the aggregate of retail sales in November and December to hit an all time high, likely falling in a range from $717.5 billion to $721 billion. National retailers have …
3 Retail Tech Trends Your Pop-Up Shop Needs This Holiday Season Read More »
Pop-up stores are becoming an important part of all brand strategies – even agencies are now taking notice and including pop-up stores into their client’s action plan. Public Relations, advertising, marketing, and influencer agencies are all strategizing with their clients on pop-up stores and the best way to use them. Every brand has a different …
4 Reasons You Should Recommend a Pop-Up Store to Your Clients Read More »
Every Holiday season, eye-catching displays and interactive showcases lure in shoppers. As Holiday sales are expected to expand at a rate of 15.3 percent this year according to eMarketer Retail, it’s important for retailers to up their seasonal game with tech-integrated exterior displays and in-store experiential environments (like pop-up stores!) in order to stand out. Do You …
Advice to Retail Stores This Holiday Season: Let It Show, Let It Show, Let It Show! Read More »
One of the most important elements of the pop-up store is the marketing plan. Before you start planning your pop-up store, it’s crucial to invest time, energy, and dollars in a strong marketing and communications strategy. The spread of social media and influencers allows companies to be creative with their marketing plans and it’s one …
