A successful pop-up shop does more than generate quick sales. It reveals what your customers want and how they behave. This 2026 guide explains the KPIs every London pop-up shop should measure, from footfall and conversion to dwell time, sell-through and ROI.
Pop-Up Shop KPIs: What to Measure & How to Analyse Your Results Read More »
Opening a pop-up shop in London requires more than a launch announcement. This 2026 playbook explains how to build hype, attract footfall and keep customers coming back throughout your activation, wherever in London you choose to open.
How to Promote Your Pop-Up Shop in London: The Complete 2026 Playbook Read More »
Designing a pop-up shop in London requires clarity, creativity and an understanding of your neighbourhood’s personality. This 2026 guide covers layout, lighting, materials and visual merchandising techniques that work across Soho, Shoreditch, Covent Garden and more.
How to Design a Pop-Up Shop: Layout, Lighting & Visual Merchandising Read More »
Deciding how long your pop-up shop should run in London is more than picking dates. This 2026 guide explains the ideal duration depending on neighbourhood, budget and brand goals—from short bursts in Soho to multi-week activations in lifestyle areas.
How Long Should a Pop-Up Shop in London Last? Read More »
London’s retail landscape is made up of diverse neighbourhoods, each attracting different audiences. This guide ranks the best areas for a pop-up shop in 2025 and explains which brands perform best in Soho, Shoreditch, Covent Garden and beyond.
The Best London Neighbourhoods for a Pop-Up Shop (2026 Ranking) Read More »
A clear, practical step-by-step guide for first-time retailers starting a pop-up shop in London. Learn how to choose the right neighbourhood, plan your budget, handle legal requirements, design your space and open with confidence
How to Start a Pop-Up Shop in London: A Step-by-Step Beginner’s Guide Read More »
We want to hear about your Fashion Week experiences this year and what you have planned for 2021. Every respondent will be eligible for a 10% discount off the service fee of their next booking with Storefront.
Fashion Week Survey Read More »
