Fashion Week Survey | Storefront

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The impact of Covid-19 has heavily disrupted the Fashion Week industry, there’s no denying it. For many years we have supported countless brands in finding suitable venues for showrooms alongside all the major Fashion Weeks. With Covid-19 restrictions in place across the globe, there’s a lot of uncertainty regarding what the future holds for the industry. To help us cater to our clients’ needs we have launched a short survey to understand what brands are planning for 2021, what they’ve done so far this year and how we can best support. The survey should only take you a couple of minutes and to say thank you we’re offering all respondents a 10% discount on our Service Fees for your next booking.

During recent Fashion Weeks many brands decided to go fully digital, holding online-only Fashion Shows. We want to know to what extent brands are planning physical Fashion Weeks and whether a ‘phygital’ approach (a mixture of physical and digital) is on the cards. We’ll share all our (anonymised) findings once we’ve gathered enough insight, hopefully it’ll help you as you plan for 2021. If you’re interested in finding a showroom for an upcoming fashion show check out Fashion Week : Find the perfect showroom.

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Written by

Nicholas Roberts-Moore

Nicholas Roberts-Moore is Chief Marketing Officer at Storefront, based in London. He specializes in AI-powered marketing and the UK retail and real estate markets, helping brands turn short-term retail into measurable growth. A former journalist, he writes on pop-up strategy, retail trends, and the future of physical retail.

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Nicholas Roberts-Moore

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