How-to

How colors can drive sales at your Pop-Up Store

Colors Pop-Up Stores

The emotional reaction to color can’t be undermined when planning a Pop-Up Store. The colors you choose to represent your brand will affect the perception of your customers and can help drive foot-traffic and sales. Consider the image your brand is trying to portray: Warm colors such as red, orange and yellow offer a friendly and welcoming tone. Black and blue send a more authoritative, sophisticated message.

Before you open shop, create a physical or digital sketch of your vision for the space. Utilize the colors that represent your brand and determine if your pop-up layout effectively serves its purpose. You’ll want to incorporate the 60-30-10 rule, in which the colors of a room are divided as 60% dominant color, 30% secondary color, and 10% accent color. Share these sketches with friends and take note of their initial emotional reactions.

If you are popping into an existing gallery or boutique, you’ll want to distinguish your packaging to stand out among the clutter. Think back to the freezer section of a supermarket, where Kellogg’s Eggo waffles stand as a wall of yellow boxes. Pillsbury switched to a strong blue for its frozen breakfast pastries to draw in the eyes of consumers. When your customers are ready to purchase,  make sure your bags and boxes incorporate your name, logo, and a consistent color scheme.

Last updated: March 17, 2019